#28 Drive Sales And Retention With Events

17 Jan #28 Drive Sales And Retention With Events


On Todays Show; Chris Collins and Gary Daniel discuss the huge potential of throwing events and include tips and tools from their own past on how to execute them effectively. But before you get into the main course, the SERVICE DRIVE guru’s kick around ideas for the key speakers at the 2017 TOP DOG EVENT… It will be difficult to top last year with the likes of Jocko Willink, but this year they are talking other possibilities – Hulk Hogan, Gene Simmons, Tony Dungy. Let the guys know in the comment section below if you have any ideas!

Moving onto the focus topic, Chris begins by stating “First we’ll give perspective on events” using his own experiences coming through the SERVICE DRIVE, “and then we’ll tell you how to do it!”. Chris tells a story of an event his Subaru/Audi/Volkswagen dealership ran in the early 90’s, and how he was able to sell nine $1200 head gaskets in one day – a common issue with the Subaru’s that just weren’t getting fixed. His game changing epiphany that set the way for prolonging profit and growth was simple – “when they see it…they buy it!”. The story jumps ahead a decade to where Chris is running a Jeep/Dodge/Chrysler Dealership when he discovers an industry shifting game changer, a solution to a problem that Chris highlights – “the events run good but…how do we get a lot of people there?!” – Listen to the Full Episode to hear this golden piece of advice that will flood your events with traffic, the advice that Gary tells Chris “YOU HAVE THE KEY!”

Not only do they go through the essentials for a record breaking events, they breakdown the potential problems and issues you could run into implementing their tools, and of course a way to over come them!

This episode is a MUST LISTEN for those who want to master events, master service clinics and get immediate tools and ideas on how reach your potential in running amazing events. Chris and Gary share their invaluable first hand knowledge so you can be better and succeed in this industry.

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