Chris Collins Essential Reads

books list, business tips, tools for success

09 Jun Chris Collins Essential Reads

We read a lot here at Chris Collins Inc. Reading is fundamental. Seriously, there’s a reason why an entire world of amazing business books are written. They break down and explain those systems. We make a practice of reading these books because it’s critical to understand the systems.

While it didn’t rank as number one, The Ultimate Sales Machine, by Chet Holmes is a fantastic book packed with great information. Literally, every chapter could be its own book. The time management stuff is insane, and while it has good stories, it still gets right to the point. Holmes writes about choosing your dream 100 clients and carving a path to get them, which is such good training for people new to sales. He also explains how sales is a system, not an art form. Then he breaks down the seven steps to a sale, the ten questions your sales people should ask every person. He even talks about the metrics that you should be measuring daily all the time. Definitely check that one out.

Since we had some disagreement over ranking I’m just giving you a list of our favorites:

Go out and pick up some of these books. They will not disappoint!

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  • Ken Nyholm
    Posted at 14:56h, 13 July Reply

    Hey Guys,

    Wanted to know if you’re planning on introducing a training course/certification designed to Service Advisors ready to become Service Managers. If you don’t have this in the works it should be! Consider this your next million dollar idea, and I did’t even ask for a royalty check! Just save me a free spot in the first class. Thanks for all the great help from your podcasts; I listen all the time and even go back and re-listen to old podcast to “sharpen the sword” before I go to war everyday. Thanks

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