09 Jun Chris Collins Essential Reads
We read a lot here at Chris Collins Inc. Reading is fundamental. Seriously, there’s a reason why an entire world of amazing business books are written. They break down and explain those systems. We make a practice of reading these books because it’s critical to understand the systems.
While it didn’t rank as number one, The Ultimate Sales Machine, by Chet Holmes is a fantastic book packed with great information. Literally, every chapter could be its own book. The time management stuff is insane, and while it has good stories, it still gets right to the point. Holmes writes about choosing your dream 100 clients and carving a path to get them, which is such good training for people new to sales. He also explains how sales is a system, not an art form. Then he breaks down the seven steps to a sale, the ten questions your sales people should ask every person. He even talks about the metrics that you should be measuring daily all the time. Definitely check that one out.
Since we had some disagreement over ranking I’m just giving you a list of our favorites:
- Psycho Cybernetics – Maxwell Maltz
- Winning – Jack Welch
- Winning Through Intimidation – Robert Ringer
- How to Win Friends and Influence People – Dale Carnegie
- Extreme Ownership – Jocko Willink
- Influence – Cialdini
- Wooden – Coach John Wooden
- The Tipping Point – Malcolm Gladwell
- Freakonomics – Stephen J. Dubner and Steven Levitt
- Eleven Rings – Phil Jackson
- Pitch Anything – Oren Klaff
- The Goal – Eliyahu M. Goldratt
- 21 Irrefutable Laws of Leadership – John C. Maxwell
Go out and pick up some of these books. They will not disappoint!