“The mistake people make is they try to be a superhero, but they don’t realize that even Superman had kryptonite,” Chris “Bulldog” Collins says. “No one will believe you without imperfections. If you’re just putting the best part of you out there, then you’re not believable. You’re not believable if you’re too good to be true.”
In the third installment of the Business Outlaws series on building your brand, the Outlaws lay out a detailed roadmap on how to effectively tell your story and build that into your brand. Your brand needs a story that builds trust and authority with consumers if you want to get to the top of the market. BigMike reveals how he uses these strategies to see into the minds of his consumers.
Listen to Ep. 54 for proven storytelling strategies, and start creating a brand that will engage your audience on a subconscious level. When you’re done listening, head over to BusinessOutlaws.com to find out where and when the last installment in this series will drop. While you’re there, make sure you check out all the behind-the-scenes content.
“It sucks to be mediocre,” BigMike says. “Do you know why? No one pays attention to you. Because you’re invisible.”
The only way to make yourself known is to take a stand. Ask yourself, “what do I believe in?” Then, fight for it.
In the second installment of the Business Outlaws series on building your brand, the Outlaws teach you how to set yourself apart from other brands by stepping out of the shadows and moving toward your fears.
Whether it’s a fear of failure, success or the spotlight, fear is one of the most powerful emotions that can hold you back. But once you begin to confront your fears head-on, you’ll learn what real courage and strength is. And you can use that courage to carry your brand across the finish line.
Tune in to Ep. 53 to discover how confronting your fears not only helps build your brand but helps you compete with opposing brands. Make sure you listen until the end to hear BigMike and Chris “Bulldog” Collins ideate branding strategies with the audience. When you’re done listening, check out BusinessOutlaws.com for behind-the-scenes content and more full episodes from the Outlaws.
A lot of people think they can build a brand, but most of them will screw it up — they’ll start a social media account and give up when it goes nowhere. But for those who stick with it, branding can be extremely powerful. President Trump is an example of how much can be accomplished by using effective branding to divide your audience and win.
On Episode 52 of Business Outlaws, you’ll learn how to control your emotions, identify manipulation, and build your own brand for maximum profit and sustainability.
And this isn’t about politics. “If you can’t step back from it and understand what’s happening, you’re not above the veil,” Chris “Bulldog” Collins says. Look beyond the surface and observe how people like Trump leverage their brand to influence people’s emotions. Then you’ll be able to see how others manipulate you and how you can use those same tools to achieve positive goals.
Before you start building your brand, there’s a simple skill you need to know — and you might be surprised at how many people don’t have this skill. So what are you waiting for? Tune in to find out! When you’re done listening, swing by BusinessOutlaws.com to check out behind-the-scenes footage and other exclusive content from the Outlaws.