A lot of people think they can build a brand, but most of them will screw it up — they’ll start a social media account and give up when it goes nowhere. But for those who stick with it, branding can be extremely powerful. President Trump is an example of how much can be accomplished by using effective branding to divide your audience and win.

On Episode 52 of Business Outlaws, you’ll learn how to control your emotions, identify manipulation, and build your own brand for maximum profit and sustainability.

And this isn’t about politics. “If you can’t step back from it and understand what’s happening, you’re not above the veil,” Chris “Bulldog” Collins says. Look beyond the surface and observe how people like Trump leverage their brand to influence people’s emotions. Then you’ll be able to see how others manipulate you and how you can use those same tools to achieve positive goals.

Before you start building your brand, there’s a simple skill you need to know — and you might be surprised at how many people don’t have this skill. So what are you waiting for? Tune in to find out! When you’re done listening, swing by BusinessOutlaws.com to check out behind-the-scenes footage and other exclusive content from the Outlaws.