Doubling sales without new customers?
On this today’s show, we discuss a few some simple tools and processes that can double sales for a business in the gym industry. We use the gym we go to every day – Equinox in Los Angeles, as our case study example. Without increasing foot traffic or growing a bigger customer following, we break down some simple steps and ideas that would completely transform the sales of an Equinox (or any gym for that matter) using the customer base that already exists. Challenge yourself to take these tools and tips, and think how it could be applied to other businesses in different industries.
In addition, the show includes some special features on ‘Amazing Moments In Business’ with comedian Daniel Z Barber and ‘Millennial Work Problems’ with Andy Pifko and Molly Schreiber.