Following last week’s show about the membership model in Equinox Health Clubs (and the profit opportunities they are missing), this week we discuss similar businesses, and how to effectively incorporate continuity in this system. Gary discusses joining a whiskey club, while Chris talks about Amazon and how other companies are realizing the potential of ongoing sales, reaching the conclusion that companies just need to do it!

We also challenge Garys unwillingness to buy a helmet, and make a call to a special someone to help persuade him to get one after all of his accidents. This week’s show gives you tips and tools on improving your business with plenty of banter in-between!