How to Increase R.O. Count During the Coronavirus Crisis
Don’t get me wrong, it isn’t that my team or myself are smarter than anybody else; we just have the advantage of working with hundreds of shops across the U.S. and Canada, which gives us a unique perspective of how the industry as a whole is handling this Coronavirus...
4 Hidden Ways Your Parts Department Can Sell More Labor
If you want to get the most out of your Service or Parts Department, first you need to ask: What’s the purpose of a job interview? If you said, “The purpose of a job interview is to scare the living crap out of people,” then you’re wrong. The purpose is to understand...
HOW HAIR SALONS CAN DOUBLE THEIR SALES
I’m a little obsessed with helping businesses find new streams of revenue, in case you haven’t noticed… I’ve thought a lot about hair salons specifically, and it all comes down to a system. The first piece they get wrong in most hair...
THE BUSINESS OF SERVICE ADVISORS IS MARKETING
If you have a business then you know that the business of your business is sales. It’s all about sales since without it your business will not be able to survive. It all makes sense since after all, without sales your business won’t be pulling...
SOCIAL MEDIA FOR BUYER PROSPECTING – A RISK OR A MUST?
Automotive industries and other companies should take advantage of the social media as people are using these sites to communicate, socialize and interact with others. The internet and social are important components of a comprehensive...
FIXED OPS CASE STUDY (DIRECT MAIL VS. EMAIL)
Chris Collins conducted a case study on the question of which among the two methods of sending mails is more effective when it comes to generating profit for Fixed Operations Services, the snail mail or email? The study was conducted on two Car...
HOW TO GENERATE MORE TESTIMONIALS
A testimonials databank coming from your satisfied clients could be a very important asset to your business. But getting those important interviews is not that simple. Here are some guidelines in gathering and the most effective way of...