The Best Marketing Books of All Time (Part 2)
So last week, we talked about the first half of my eccentric marketing book list, so today we’re going to finish it out. I’m sure people are going to learn some things, and others are going to be like, “What? What is he talking about?!” To recap, we had an...
The Best Marketing Books of All Time (Part 1)
We just had a virtual event earlier this month, people in the chat kept asking me, “What are the best marketing books?” I kind of locked up because I had no answer for that, except that there isn’t really one. If you want to study marketing and really understand it,...
HOW HAIR SALONS CAN DOUBLE THEIR SALES
I’m a little obsessed with helping businesses find new streams of revenue, in case you haven’t noticed… I’ve thought a lot about hair salons specifically, and it all comes down to a system. The first piece they get wrong in most hair salons is scheduling....
HOW TO COMPETE AND WIN IN BUSINESS
Want to know your advantage in the marketplace and how you fight the big boys to end up on top? CUSTOMER SERVICE. What nobody thinks about when it comes to customer service is if you’re selling a commodity, somebody else can sell it for less. If you have...
THE BUSINESS OF SERVICE ADVISORS IS MARKETING
If you have a business then you know that the business of your business is sales. It’s all about sales since without it your business will not be able to survive. It all makes sense since after all, without sales your business won’t be pulling...
SOCIAL MEDIA FOR BUYER PROSPECTING – A RISK OR A MUST?
Automotive industries and other companies should take advantage of the social media as people are using these sites to communicate, socialize and interact with others. The internet and social are important components of a comprehensive marketing program and are...
FIXED OPS CASE STUDY (DIRECT MAIL VS. EMAIL)
Chris Collins conducted a case study on the question of which among the two methods of sending mails is more effective when it comes to generating profit for Fixed Operations Services, the snail mail or email? The study was conducted on two Car Doctor Service Clinics....
HOW TO GENERATE MORE TESTIMONIALS
A testimonials databank coming from your satisfied clients could be a very important asset to your business. But getting those important interviews is not that simple. Here are some guidelines in gathering and the most effective way of utilizing those testimonials....
THE TOP SEVEN MARKETING STRATEGIES OF ALL TIME
Chances are you're going to be met with stiff competition no matter what business you go into. Everyone wants to be at the top of their respective field. One of the most important factors in running a successful business is how you handle market strategies. A...
BULLDOG MARKETING
There are many profound questions that remain unanswered, but none as important as this: WHY DO MOST BUSINESSES LOSE ITS CUSTOMERS? Is it bad service? No. Low quality? Nope. Then what the heck is it? Most businesses lose its customers by simply ignoring them to death....