Service Advisors Should Stop Following the Golden Rule – A Conversation with Glenn Lundy
Millennials have been getting a bad wrap since the day we started calling them millennials. They have been labeled lazy, entitled, self obsessed and so involved with social media that they hardly look up from their smartphones to see what’s...
THE IMPORTANCE OF BUILDING REAL CUSTOMER RELATIONSHIP
There are two main reasons why customers change sides: the merchandise (product or service) or the customer service. Reasons why they change suppliers in relation to merchandises can be due to lower price they found with your competitors, or...
6 EFFECTIVE WAYS TO CONNECT WITH CUSTOMERS IN A DEEPER LEVEL
The success of automotive dealership businesses depends on the number of customers they cater to. And having many customers depends on their business relationship. Leading businessmen and leaders agreed that business growth and stability...
TOP REASONS WHY CUSTOMERS LEAVE YOUR COMPANY
Auto dealers strongly believe that high retention and attraction of customers can translate to high profit. Satisfied customers ensure that the business will thrive better in the future. There are several ways on how an auto dealer can keep...
HOW TO RETAIN CUSTOMERS LIKE WHAT BIG BRANDS DO
In 2012, big brands of different American industries saw a significant growth by using content marketing strategies. Most of the big brands accepted the power of content marketing as a primary tool in retaining their networks. Some industries...
SERVICE ADVISORS AND CUSTOMER RETENTION
The Answer to Customer Retention Hi everybody, Chris Collins here, and Mario. This video we want to talk about the answer to customer retention. And in our industry, the thing that is really important is that sales department sells a car and...
TALK ABOUT ANYTHING BUT THE CAR AND CONNECT YOUR CUSTOMER
Sales people would only be too eager to talk about the product they are selling. That is much the same to automotive service advisors immediately wanting to talk about the car. Customers will be expecting that, in fact, they may even have a...
TALK ABOUT WHAT IS IMPORTANT IN CONNECTING WITH CUSTOMERS
Service advisors would naturally assume that the car is the most important thing to the customer. Given their point of view, it is. But for a customer, a car is just a commodity. It is just one of the many things and accessories that he needs...
CREATE A DIFFERENCE TO CONNECT WITH YOUR CUSTOMERS
People develop a certain set of expectations based on familiarity. We often plan our days in anticipation of the things we expect to happen. Good or bad, if a thing is already incorporated into our daily lives, we tend to accept and recognize...
UNDERSTANDING THE OBJECTIVE OF SERVICE DEPARTMENT TRAINING
Excellent Customer Service: This is considered the main objective and goal of all Service Department Training, regardless if it’s in a start-up company or a Fortune 500. Getting to the heart of the customers is somewhat easy to say, but getting...