SALES SECRETS OF A FARTING BULLDOG

SALES SECRETS OF A FARTING BULLDOG

I have a big sales lesson for you today from my farting bulldog…

I’d just gotten back from being interviewed by Howard Stern on his radio show and was helping my friend Big Mike with some of his sales systems…

Big Mike owns a company that sells hydroponic nutrients to pot growers, and since I’ve been working with him he’s taken his business from $28 million a year to just over $50 million a year.

Mainly we dialed in the culture of his business so his salespeople were not only motivated to make more sales but that they had simple systems to follow that allow them to keep hitting record numbers.

Big Mike’s business, Advanced Nutrients, is a testimony to the POWER of bringing fun into the workplace, and what it can do for your bottom line.

Anyhow, after arriving home I noticed that Bacon’s bed was missing…

Bacon is one of my four Bulldogs. He has a head as big as a bowling ball and gas like an elevator full of defensive lineman who’d just plowed through an all you can eat Mexican buffet…

…but he’s all heart.

Now, Bacon’s bed is huge…

It’s made of leather—and some kind of fluffy material—is about 4 feet long by 3 feet wide, must weigh 30 pounds, and usually sits under the stairs.

Now, Bacon would prefer to sleep in MY bed, but with four Bulldogs who snore like sumo wrestlers and seem to have a deep interest in kiboshing my love life, I usually like them to sleep downstairs at night.

As I got to the stairs, I noticed that the doggie gate at the bottom step had been torn down and was lying flat on the floor…

I’m thinking what the hell’s going on here…did someone break in?

On closer examination, I observed that some of the bars on the gate had teeth marks on ‘em…

I walked upstairs and then I saw it…

Bacon’s giant doggie bed was lying in MY bed up by my pillows.

Turns out…

… He’d sunk his jaws into the doggie gate, ripped it down, and with his stubby little legs, dragged his oversized dog bed backward all the way up the stairs, and somehow managed to get it onto my bed, which is about a foot taller than he is.

I don’t know how he did it…

…but I do know that he wanted to sleep in my bed, and being a bulldog—which means he has the bulldog mentality—he made the impossible happen.

No matter how hard the task in front of him was, he sunk his teeth in, got to work, and didn’t give up.
He did what he had to do…

Against all odds he got that massive dog bed into MY bed, and because of this, he’s now the only one of my four Bulldogs who gets to sleep in my bed—I did toss his doggie bed back downstairs though, because, well, it’s just too damn big and smelly for me to sleep with…

I saw that Bacon was willing to go the extra mile—extra 10,000 miles is more like it—and he’s now rewarded for it as he gets to lay at my feet and snore and rip farts all night long.

Are you going the extra mile in your business?

Are you putting systems in place that not only ensure that you continue to hit record months, but that makes your life easier by doing a lot of the work FOR you?

Are you motivating your sales team in an effective way, and creating a positive culture in your business?

Sadly, most business owners aren’t…

This is good news if you’re one of the business owners who ARE…

…because you’re the one who will own your market…

Just like my friend Big Mike owns the hydroponic nutrient market in the marijuana industry…

And just like my BMW dealership owned its market, coming in first place in the world for sales every year I ran it.

Being a motivated business owner with a motivated sales team is the key to success.

But how do you motivate your sales team if they don’t share the same enthusiasm for your business that you do?

Well, the best way to do it is with well-planned sales games…

Like these.

Now I’m not just talking about any games…

I’m talking about games that have been strategically designed to flood your employees brains with dopamine, serotonin, and adrenaline—similar to what crack cocaine does to an addict—filling your team with surges of excitement, energy, and confidence.

These games will make your team WANT to compete against each other.

I promise, this is like nothing you’ve ever seen…

It’s the secret weapon of many of the most successful startups in Silicon Valley.

And now you can put these same games to work in YOUR business…

It’s like putting your sales team on crack, WITHOUT all the nasty side-effects—like money going missing, disappearing for days at time, visits to the pawn shop and county jail, ect.

Read more to plug these games into YOUR business today.

Talk soon,
Chris Collins

TIPS AND TRICKS TO INCREASE SALES AND BOOST PROFITS

TIPS AND TRICKS TO INCREASE SALES AND BOOST PROFITS

As you probably know by now, I made my name helping turn dealerships around during the toughest time the industry’s had in the recent past. During the recession, while dealerships were going bankrupt every day, my clients had their best years ever! Not one or two—all of them!

Here are some of the tips and tricks I’ve shared with them over the years, to help make that kind of impact in their success and profits.

STOP COMPETING JUST ON PRICE – OFFER CONVENIENCE!

When it comes to your service department, the truth is that people are totally numb to the idea of a $29.99 or $24.99 or even $19.99 oil change. They’ve seen it too many times, they know that real quality costs more, and frankly, with some half-baked quick-lube place down the street that offers the same price while they wait, a lot of people just don’t want to deal with the hassle of making appointments, going to the dealership, dropping their car off and dealing with finding rides, or waiting for the slower, higher-quality service offered there.

So take the hassle out of it! Offer loaner cars. Not just to big-ticket customers, to every customer. It sounds like a lot to offer, and it does take some initial investment, but the simple fact is, it will pay for itself in no time. If you offer a loaner car even with just an oil change, your customers will be amazed! It adds convenience to their day, which for most people is far more valuable than a little bit of savings. More importantly, you get time with the vehicle to perform a full inspection. Then, if you find maintenance items or repairs that need to be done, since they already have the loaner car, it’s easy for them to say yes!

BECOME YOUR CUSTOMER’S “CAR GUY” (OR GAL)

Sometimes, a customer just has a question or a worry. It happens a lot more than you think! For most vehicle owners, their car is a giant, expensive mystery, and if it starts doing something weird, it can be scary! Unfortunately, people are so used to going to their dealership or other repair facilities, and getting high-pressure sales tactics, and even scare tactics thrown in their faces, that they’d rather just live with the worry, and hope in vain that nothing serious goes wrong.

Instead, encourage your Service Advisors to make themselves available to customers with no pressure. Once a customer feels like he or she can simply come to their Advisor and ask questions, or get concerns dealt with, without added hassle or feeling forced into anything, then when you do find something that legitimately needs to be dealt with, you’ll have enough trust built with them for it to simply not be an issue. I can’t tell you how many times my clients (or even my own dealerships) have told me that when using this technique, when a customer does come in and work needs to be done, they just smile and toss the advisor the keys, saying “I trust you. Do what needs to be done.” Wouldn’t that be nice to see in your own service drive?

For even more insider tips and tricks to increase sales click here.

LEARN WHY SALES TRAINING SYSTEMS USING GAMIFICATION WORK BEST

LEARN WHY SALES TRAINING SYSTEMS USING GAMIFICATION WORK BEST

Hello and welcome! I’m Chris, “The Bulldog,” Collins, and I’m glad you stopped in. I’d like to share a little insight into why sales training systems that use gamification blow other training methods out of the water! But first, let’s get a clear idea of what gamification is. Simply put, gamification is the application of game theory to things other than games; sales training systems for example. It uses the same techniques that make video games so compelling and hard to put down, to make sales training exciting, fun, morale-boosting events to drive learning and improvement.

WHY ORDINARY SALES TRAINING SYSTEMS FAIL

We’ve all been there … sitting in a dim room with a PowerPoint presentation up on a projector, and some “expert” you’ve never heard of, or worse still, your own boss, droning on, stumbling through a presentation, while everyone around you daydreams or dozes off. With most sales training methodologies, there’s no real reason for the trainees to stay interested and involved. Just imagine for a moment, a room full of sales associates listening to a lecture; picture it in your mind. Are they really paying attention? Or, is their attention drifting more and more as time goes on?

WHY GAMIFICATION WORKS

Now, picture those same daydreaming sales associates playing some dumb little video game, like Candy Crush, or Cut the Rope, in that same room. They could play for hours, paying perfect attention every single second, couldn’t they? Why? Is lining up colored candy more inherently interesting than detailed sales strategies that can make a real impact on your business and their income? Of course not; it’s because game mechanics work. They work so well that games about nothing, whose play involves endlessly repetitive tasks, are not only not-boring, they can be addictive!

SO WHAT IS IT THAT MAKES GAME MECHANICS SO COMPELLING?

GOALS AND MILESTONES

What’s the first thing you expect any sort of motivational guru to talk about … setting goals, right? Goals are the first step toward motivating ourselves to do whatever it is we want to do. But, goals tend to be fairly distant, even abstract things that are hard to stay motivated about hour by hour, day by day. In Candy Crush, the goal is to beat the game … but that’s hundreds of levels away. So, in between goals, are milestones; the sub-groupings of ten or so levels along the way to the end of the game. Along the way to those milestones, we offer visual feedback, the progress along individual levels, with an icon moving through the path getting closer and closer to each milestone.

INCREASING DIFFICULTY AND GROUP INTERACTION

Good games also offer a gradually increasing level of difficulty. This learning curve makes it easy for players to get involved, but then keeps them challenged and engaged over time. The best games also include group participation or social interaction. Candy Crush does this through Facebook, allowing players to see how their friends are doing, and to share their victories. You can do it through direct, live, face-to-face collaboration or competition, which is infinitely more powerful!

REWARDS FOR SUCCESS

And, finally, games reward players for achieving the desired results. In a game like Candy Crush, this reward is fairly simple, such as a cheerful sound or a congratulatory message, along with the right to see what comes next. How much more powerful then, could your sales training system be if you can offer cash, gift cards or merchandise as rewards for successfully learning and demonstrating the behaviors that drive profits in your business?

LET US HELP YOU DESIGN SALES TRAINING THAT WORKS!

Here at Chris Collins Inc., we specialize in sales training systems that use gamification to keep your sales staff interested, motivated and inspired while teaching them more than they’d learn in any other system all while boosting morale. But, that’s not the end of the story! The best part is, that in any business with a product or service to sell, and people to sell it, we can apply the same principles of gamification to the business’s day to day operation! This consistently provides results that absolutely transform businesses. My clients have shown millions of dollars in increased revenue year-over-year after hiring me. Are you ready for that kind of impact? Come inside and find out!

 

KILLER SALES TRAINING ACTIVITIES THAT MOTIVATE AND INSPIRE

KILLER SALES TRAINING ACTIVITIES THAT MOTIVATE AND INSPIRE

Hello and welcome to Chris Collins Inc. I’m Chris. “The Bulldog,” Collins, and I want to show you a few killer sales training activities that can really turn your business around. I use a technique called “gamification,” which applies the basic principles that make video games so compelling and motivating, to sales training, and even the daily operation of any business with a product or service to sell, and salespeople to sell it. These principles include goal setting, milestones with visual feedback to show progress toward and through the milestones and goals you set, increasing levels of difficulty, group interaction, and rewards for progress.

Without further ado, let’s take a look at a few simple gamified sales training activities that can motivate and inspire your sales team.

Product Knowledge Game Show

If you’re in a business in which your sales staff’s expertise about your products is a key revenue-driver, why not model a sales training game on a popular game show like Family Feud or Jeopardy? Jeopardy would be best for a sales force that’s highly competitive with each other, while Family Feud would be better for a more collaborative team.

These formats include built-in goals (winning by demonstrating product knowledge), milestones (the increasing amounts of the prize money), difficulty (as answers are eliminated or questions get harder), group interaction (through competition or teamwork), and of course, rewards.

REWARDS ARE CRITICAL

Speaking of rewards, let’s talk for a moment about that. For gamification of the sales process itself, cash is king, but that’s a little bit easier to do, because you can build the cost of the rewards into the price of the packages of products or services you’re rewarding them for selling. Still, cash prizes during training are an amazing motivational technique, if you’re willing and able to pony up the money. Alternatively, the winning team could get some sort of visual recognition of their victory, like an add-on to their name tags declaring them product knowledge experts. You could even take the winning team out to lunch afterward, while the other team just gets sandwiches ordered in.

Regardless of the specific prize you choose, it’s important that it is meaningful and motivational to your employees, to keep them engaged in the training. Before you know it, they’ll be learning, without even knowing it!

GAMIFICATION OF ROLEPLAYING

Of course, roleplaying already has some game elements to it, but it can be difficult to motivate employees, especially the less-outgoing ones, to participate in a roleplaying session. Yet, roleplaying can be critical, especially if your key driver in your business involves converting an introductory meeting to a close, or a phone call to a meeting. Unfortunately, it’s very hard to objectively score something like roleplaying or to install milestones into the experience. So, how do you gamify this basic training activity?

It’s simple! You can append another form of game onto the roleplaying exercise, as a more exciting way of rewarding participation. I might have a dart board, or a Wheel of Fortune style prize wheel set up at the front of the room. Participation would earn a token for one throw at the prize board or one spin of the wheel, and then the managers and sales trainers could walk around listening, and hand out additional tokens for outstanding performance. Again, cash prizes or other motivational rewards would be attached to the game afterward, adding some excitement and variation to the game.

WE’RE HERE TO HELP!

Here at Chris Collins Inc., we want you to know that you’re not in this alone. Putting together a well-crafted gamification system, whether just for training, or to integrate into your business’s daily operations, takes time, research, deep knowledge of your business and your sales team, and expertise. That’s why we’re here to help. Come on in and take a look around my website, and then let us know how we can help you set up sales training activities that will make a real difference in your company’s bottom line!

SALES MANAGEMENT TRAINING COURSES THAT ENERGIZE AND INSPIRE!

SALES MANAGEMENT TRAINING COURSES THAT ENERGIZE AND INSPIRE!

Hello! I’m Chris Collins, the Bulldog, and I’d like to welcome you to my world, a world where sales management training courses don’t have to be boring lectures, where they can be fun, energetic, and inspirational. How do we achieve that? We apply the same principles that game designers have been using for decades to turn simple concepts into fun, addictive video games that are just about impossible to put down, or to refuse to participate in. We call this training methodology “gamification”, and the good news is, it can extend far beyond the classroom, into the business itself.

BOOST YOUR YEAR-OVER-YEAR IMPROVEMENT

My clients are up over $3.2 Million in year-over-year sales, using gamification techniques. I, myself, took my BMW dealership to the top, with a $1.5 Million increase in a single year! We do it by identifying what part of the business, which specific behaviors, truly drive revenue growth, and we use the same motivational techniques used in games, to promote those behaviors.

SIMPLE BUT EFFECTIVE MOTIVATIONAL TECHNIQUES

These include things that you’re no doubt already familiar with. For example:

  • Goal Setting – Of course any good motivational technique starts with goal setting, but here at Chris Collins Inc. we’ll help identify the right goals, to drive your business forward in the right direction.
  • Milestones – Goals are great, but in between goals, it’s easy for sales staff and sales managers to lose sight of the prize, and to get discouraged as they face rejection along the way. Milestones in between goals provide more consistent feedback to keep your sales staff inspired the whole way.
  • Visual feedback – Once the path to success has been divided up into goals and milestones, it’s easy to create a visual feedback system, so your sales staff can quickly see their progress toward the goals you’ve set out for them. This again helps keep them energized and inspired to keep working toward the good of the business.
  • Increasing Level of Difficulty – By starting fairly simple, and gradually increasing the difficulty of the game elements you incorporate into your sales training and sales process, you’ll keep your employees engaged and excited.
  • Group Participation – Whether your sales team is competitive by nature, or collaborative, group participation is important for motivation, for bonding, and to keep everybody on the right track. The specific type of participation we’ll use will depend on our analysis of your sales team.
  • Rewards for Milestones and Goals – Everybody loves rewards, and in my experience, cash is king. Especially if you’re in a retail business with relatively low-paid employees, a cash reward can be a life-changing event for your employees. Even if that isn’t the case, nothing says success and inspires people to try harder, like cold, hard cash – though you don’t want to become predictable, so mixing rewards up is always recommended.

COME SEE WHAT WE HAVE TO OFFER!

These ideas are just the tip of the iceberg. Come join my expert sales training team, and let us discover how to make your sales management training engaging, energizing, and inspirational today!

MAKE TRAINING YOUR SALES TEAM FUN WITH GAMIFICATION

MAKE TRAINING YOUR SALES TEAM FUN WITH GAMIFICATION

Hello and welcome! I’m Chris Collins, the Bulldog, and I’d like to help you get great results using gamification sales training in your organization. But first, let’s take a moment to talk about what gamification is, since that’s a common question I get all the time.

Have you ever played a video game you just couldn’t put down? It doesn’t have to be some big AAA title, even just something small and silly like Candy Crush, or Cut the Rope on your cell phone, can be addictive and fun, even though they’re obviously pretty pointless. Imagine finding a way to make your sales training fun and addictive in just that way, to get your sales team truly engaged in exactly the activities that increase your organization’s success and profits. Sound improbable? It isn’t.

WHAT EXACTLY IS GAMIFICATION?

In fact, gamification is fairly straightforward to implement, once you understand what it really is. Simply put, gamification is the application of the same principles that motivate people to continue to play games, to business training or even the business itself. These include goals, milestones on the way to achieving those goals, visual indicators of progress toward and through milestones, increasing levels of difficulty, group interaction, and of course, rewards for achieving goals.

FIRST, UNDERSTAND YOUR ORGANIZATION

In order to gamify the right things, you have to understand exactly what drives your organization’s success. For example, if your business sells consulting services to other businesses, you might do some research and discover that on average, to land one new client, a salesperson in your organization has to have six introductory meetings with prospective clients. Once you know this, you have information you can use to gamify your business. Your training would consist of role playing and other gamified interactions surrounding the behaviors that earn your sales staff introductory meetings, for example asking for referrals or answering the phone promptly and professionally.

SET GOALS AND MILESTONES

In the above example, a good goal might be for each salesperson to win 2 new clients per month. You know from your research that that’ll require 12 introductory meetings, so each introductory meeting is a milestone. You could set up a reward system for each milestone met – in my experience, cash is king, but you also don’t want to be too predictable – and then larger rewards for each client landed.

MAKE IT FUN, HAVE VISUAL FEEDBACK

Not only does reducing the goal into milestones make it much easier to achieve an introductory meeting for a reward, than to face more rejection between rewards if only the new client goals are used, but those milestones can easily be converted into a visual format. A chart perhaps, with a caricature of each sales person in a race car driving along the milestones toward the goal, for example, is a fun way to show progress toward the goals, and to motivate each of your staff members to work hard to achieve them.

DON’T BE AFRAID TO ASK FOR HELP!

While it may sound fairly simple, there are many pitfalls along the path to successful gamification of your sales training program. That’s what I’m here for! Come on inside, and take a look at what I have to offer, in terms of online training programs, books and DVDs, and of course, my personal appearance and expertise. I want to help your sales team become Top Dogs today!