Every Service Advisor’s Holy Grail

We got a lot of action on the show with dealerships vs. independents and who has the advantage, but Jeremy’s got a client at his shop, Freedom Auto Repair, who’s also a marketing professor, and he calls up Jeremy like, “Hey, I caught the episode you did, independents vs. dealerships. Great stuff, but you guys […]

The Top 5 Four-Letter Words Service Advisors Say

Today we have a very informative (and funny) topic that we’re excited about: The Top Five Four-Letter Words Service Advisors Use Every Day! And before you ask, yes. These four-letter words are all G-rated. They’re all still bad, though. If you’re a service advisor, these are words that you definitely want to avoid at all […]

Top 5 Things Service Advisors Take For Granted

top 5 things service advisors take for granted

This may come as a shock to you, but I occasionally make mistakes. Everyone does, but what’s important is learning from them. When I was a 19 year-old service advisor, I made one of the biggest mistakes of my career – one so bad that it made a customer hate me – but I felt […]

THE WORK OF A SERVICE ADVISOR

Shakehand

Whether they’re brand spanking new or old but still reliable, all cars need servicing. It can be simple or it can be something that requires a lot of work. It may seem overwhelming at first, but with the proper training, and a scalable system in place, you will find that the work of an automotive […]

THE BUSINESS OF SERVICE ADVISORS IS MARKETING

Chess Game

If you have a business then you know that the business of your business is sales. It’s all about sales since without it your business will not be able to survive. It all makes sense since after all, without sales your business won’t be pulling in any money – money it needs to pay the […]

WHAT MAKES A GOOD SERVICE ADVISOR?

Car Key

Becoming a good service advisor requires intensive on-the-job training, commitment, dedication, and, at times, years of experience for you to completely familiarize yourself with the ins and outs of the job. You can’t just become the best overnight and have clients to bust down the door the next day begging for your exclusive service, but […]

The Importance of Building Real Customer Relationships

Customer Relationship

There are two main reasons for why customers switch sides: the product/service or the customer service experience. Other reasons for why they’d choose another business over yours could be because a competitor has a lower price, or because they simply provide a version of the same product or service that’s better tailored to the customer’s […]

6 EFFECTIVE WAYS TO CONNECT WITH CUSTOMERS IN A DEEPER LEVEL

Connecting with customer service advisor

The success of an automotive dealership, or any businesses, depends on how many customers they cater to. And building a database of many customers depends on their business-customer relationship. Businessmen and leaders in every industry agree that business growth and stability depends on having good relationship with the customer. And building the foundation of a […]

SERVICE ADVISORS AND CUSTOMER RETENTION

Customer Retention Service Advisors

 The Answer to Customer Retention Hi everybody, Chris Collins here, and Mario. This video we want to talk about the answer to customer retention. And in our industry, the thing that is really important is that sales department sells a car and then we try to retain them in the service department. Hold on to […]

TALK ABOUT ANYTHING BUT THE CAR AND CONNECT YOUR CUSTOMER

Businessman

  Sales people would only be too eager to talk about the product they are selling. That is much the same to automotive service advisors immediately wanting to talk about the car. Customers will be expecting that, in fact, they may even have a prepared speech detailing their car troubles. The sooner you discuss business, […]