STUCK IN NEUTRAL? CHALLENGE YOURSELF

Chris Collins Challenge Yourself

Let’s call him Mr. X. I love talking about this guy, because he’s a prime example of why my methods make service managers irreplaceable to their teams. But rather than cover his results first, let’s start from ground zero. THE PROBLEM Mr. X found himself in a midlife crisis of sorts. He had his position as a […]

REINVENT YOURSELF

No Leaders Please

If you know anything about me, you know that I am a man of poetry. And no one sums up my philosophy on Service Manager Training and transformation better than the genius Charles Bukowski in his poem, “No Leaders Please”. Throughout history, the greats, from countries to people, have forever been creating themselves and recreating themselves. Bukowski […]

THE WORK OF A SERVICE ADVISOR

Shakehand

Whether they’re brand spanking new or old but still reliable, all cars need servicing. It can be simple or it can be something that requires a lot of work. It may seem overwhelming at first, but with the proper training, and a scalable system in place, you will find that the work of an automotive […]

THE BUSINESS OF SERVICE ADVISORS IS MARKETING

Chess Game

If you have a business then you know that the business of your business is sales. It’s all about sales since without it your business will not be able to survive. It all makes sense since after all, without sales your business won’t be pulling in any money – money it needs to pay the […]

WHAT MAKES A GOOD SERVICE ADVISOR?

Car Key

Becoming a good service advisor requires intensive on-the-job training, commitment, dedication, and, at times, years of experience for you to completely familiarize yourself with the ins and outs of the job. You can’t just become the best overnight and have clients to bust down the door the next day begging for your exclusive service, but […]

The Importance of Building Real Customer Relationships

Customer Relationship

There are two main reasons for why customers switch sides: the product/service or the customer service experience. Other reasons for why they’d choose another business over yours could be because a competitor has a lower price, or because they simply provide a version of the same product or service that’s better tailored to the customer’s […]

6 EFFECTIVE WAYS TO CONNECT WITH CUSTOMERS IN A DEEPER LEVEL

Connecting with customer service advisor

The success of an automotive dealership, or any businesses, depends on how many customers they cater to. And building a database of many customers depends on their business-customer relationship. Businessmen and leaders in every industry agree that business growth and stability depends on having good relationship with the customer. And building the foundation of a […]

SERVICE ADVISORS AND CUSTOMER RETENTION

Customer Retention Service Advisors

 The Answer to Customer Retention Hi everybody, Chris Collins here, and Mario. This video we want to talk about the answer to customer retention. And in our industry, the thing that is really important is that sales department sells a car and then we try to retain them in the service department. Hold on to […]

TALK ABOUT ANYTHING BUT THE CAR AND CONNECT YOUR CUSTOMER

Businessman

  Sales people would only be too eager to talk about the product they are selling. That is much the same to automotive service advisors immediately wanting to talk about the car. Customers will be expecting that, in fact, they may even have a prepared speech detailing their car troubles. The sooner you discuss business, […]

TALK ABOUT WHAT IS IMPORTANT IN CONNECTING WITH CUSTOMERS

Road man

  Service advisors would naturally assume that the car is the most important thing to the customer. Given their point of view, it is. But for a customer, a car is just a commodity. It is just one of the many things and accessories that he needs for a convenient life. A car can be […]