CREATE A DIFFERENCE TO CONNECT WITH YOUR CUSTOMERS

Puzzle

People develop a certain set of expectations based on familiarity. We often plan our days in anticipation of the things we expect to happen. Good or bad, if a thing is already incorporated into our daily lives, we tend to accept and recognize it as normal. As an automotive service advisor, you can take advantage […]

SOCIAL MEDIA FOR BUYER PROSPECTING – A RISK OR A MUST?

Automotive industries and other companies should take advantage of the social media as people are using these sites to communicate, socialize and interact with others. The internet and social are important components of a comprehensive marketing program and are encouraged to become the venue for buyer prospecting. Automotive dealers can use a segmented market niche by directing […]

JUST BE A LITTLE BIT BETTER

Did you know the best thing about working as a service advisor for an automotive industry is the competition? It isn’t stiff.  As Og Mandino mentioned, “Exerting more than measurable amount of effort, is the key to accomplish your endeavors than be content with mediocrity as most people do.” We must take into consideration the buying decisions […]

FIXED OPS CASE STUDY (DIRECT MAIL VS. EMAIL)

Chris Collins conducted a case study on the question of which among the two methods of sending mails is more effective when it comes to generating profit for Fixed Operations Services, the snail mail or email? The study was conducted on two Car Doctor Service Clinics. One was promoted using direct mail while other was marketed through […]

HOW TO GENERATE MORE TESTIMONIALS

A testimonials databank coming from your satisfied clients could be a very important asset to your business. But getting those important interviews is not that simple. Here are some guidelines in gathering and the most effective way of utilizing those testimonials. • Provide your best products and services. It is very obvious that you can only solicit good […]

SERVICE ADVISORS: SMARTER THAN YOUR AVERAGE BEAR

I was flipping through some TV channels the other day and stayed on one stupid comedy movie that was mildly amusing me for a few minutes. A couple of guys were in the woods camping or something, and they looked up to see a grizzly bear standing up on his hind legs, a little too […]

THE ULTIMATE COMPETETIVE ADVANTAGE: TRUST AND RESPECT

Would you want to work with an employer who isn’t a man of his word? Imagine if at payday, he says, “I know I promised to pay you a salary but I’ve changed my mind. I don’t feel like paying you any salary today.” Here’s the deal. Life on earth would totally collapse if everyone […]

TWEAKING YOUR SALES STRATEGY

If you want the level of your customers’ sales motivation increased, all you need to do is to stay focused on your objective. When things are not happening according to your plans, you might be tempted to start following the hottest trends instead of using the tried and tested sales methods. But in selling, you’re […]

THE ART OF ACTIVE LISTENING WHILE YOU’RE AT WORK

As the old Chinese saying reminds us; “A good listener is as powerful as a good speaker,” one cannot speak of something when he doesn’t know how to listen. Everyone can use the advantages of this wise advice. These words are most appropriately applied and can be useful to professional salespeople. Are you a good […]