Cliff is a trainer, coach, and a service instructor whose passion is utilizing his experience, drive, and qualifications to lead automotive dealerships to build excellence, cultivate top performers, and exceed targets through proven strategies and operations by implementing the Chris Collins system for Fixed Ops.

Cliff has worked in the dealership world for over 25 years. He started in the warehouse/delivery and moved into management in 1999. Receiving awards for wholesale growth four years in a row. He also helped open a new import franchise  point and grew to receive multiple awards in wholesale performance.

Cliff then moved to Parts & Service Director for a Hyundai dealership. He helped take the service department for losing money to being profitable with a low turnover rate.  Cliff received awards of Achieving Outstanding Customer Service Scores.

Cliff graduated high school and attended Liberty University.