The BEST Value For Your Fixed Ops!

Get 60% OFF Your First Month of Access to the BEST OnDemand Fixed Ops Training!

$249.95 $99.99!

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PLUS... BOTH of my Best-Selling Books FOR FREE!

$74.99 FREE!

"The return with Chris is so huge that the investment becomes miniscule. Where else can you get a 30-to-1 return on investment?"

Fred Kirschbaum, Chief Financial Officer
Checkered Flag Automobile Company
July, 2020

(Psst... This offer won't last forever! This OnDemand Training system originally sold for OVER $10,000!)

Who we have helped...

What's Our Secret?

This isn’t the idealized system that’s taught by Consultants with zero business experience. 

As the General Manager of a major Dealership, I boosted our revenue by over $200 million and claimed the title of #1 Dealership in the world in just 2 years. 

These $200 Million success secrets formed the foundation of my OnDemand Training system, and make it the most robust and functional Fixed Ops training in the world.

The combined retail value of these courses was over $10,000.00 when they first launched… But now they’re available for just $249.95 a month.

And right now your first month of access is just $99.99!

Why so affordable when others are charging 5 to 6 times more for just a basic consultation?

Two Reasons:

Reason #1… We don’t have to charge a lot because our customer retention is unmatched. Virtually everyone who has ever enrolled in OnDemand since I created it has stayed, because there are no contracts or hidden fees; just a commitment to growing your business where it counts.

Reason #2… With over 10 years of testing and 15 hours of content, the system is ready to go out of the box. There is no additional setup or custom development required, and our friendly and professional staff are always ready to assist you when you need it.

Scroll down for more information, or click the button if you’ve already decided!

What's Included?


This course will teach you proven strategies to build a stronger team, increase customer satisfaction and retention, create pricing strategies that drive profits, and increase your ELR by as much as $15 to $20!

With over 4 hours of training content, Service Manager University gives you all the skills you need to become the hero of your dealership!

  1. Mindset: Starting a Revolution-9 Minutes
  2. An Exercise on Clarity-10 Minutes
  3. Goals 1: How to be a Heat Seeking Missile-4 Minutes
  4. Goals 2: How Do You Know if you’ve Won or Lost-4 Minutes
  1. The Foundation of our Industry-Fixed Absorption-10 Minutes
  2. How to Get Your Service Department Profitable-Effective Labor Rate-9 Minutes
  3. Pricing Strategy Part 1-8 Minutes
  4. Pricing Strategy Part 2-3 Minutes
  5. Labor-2 Minutes
  6. Maintenance Labor Part 1-10 Minutes
  7. Maintenance Labor Part 2-3 Minutes
  8. Competitive Labor-2 Minutes
  1. The Theory of Constraints-9 Minutes
  2. Service Drive Judo: The Architecture-8 Minutes
  3. Quick Lube-6 Minutes
  4. Lateral Support-2 Minutes
  5. Technician And Team Lead Play Plan-7 Minutes
  6. Service Drive Judo Part 1-18 Minutes
  7. Service Drive Judo Part 2-5 Minutes
  1. Gasoline on Fire-6 Minutes
  2. Shift Meetings-11 Minutes
  3. Spiff Tracking-2 Minutes
  4. The Inspection System-6 Minutes
  5. Creating Maintenance Intervals-4 Minutes
  6. Accountability: Service Advisors-6 Minutes
  7. Accountability: Technicians-8 Minutes
  8. Missed Opportunities-6 Minutes
  1. Service Advisor Pay Plan Part 1-10 Minutes
  2. Service Advisor Pay Plan Part 2-7 Minutes
  3. Minimum Requirements-6 Minutes
  1. How to Build a Team of Championship Bulldogs-10 Minutes
  2. The 3 Steps to Upgrading Your Team-5 Minutes
  3. Hire A Killer Support Staff-8 Minutes
  4. Your Secret Weapon: The Group Interview-11 Minutes
  5. Support Staff: In-Person Interview-9 Minutes
  6. Top Dog Advisors-2 Minutes
  7. Top Dog Advisors: The Ad & The Interview-6 Minutes
  8. Service Advisors: The In-Person Interview-10 Minutes
  9. Technicians-2 Minutes
  10. How to Attract & Hire Top Producing Technicians-6 Minutes
  11. Technicians: The Ad & Phone Interview-2 Minutes
  12. Technicians: The In-Person Interview-10 Minute


The most effective Service Advisor training ever created. Using our proven "Circle of Trust" system, Master Class Service Advisor teaches Service Advisors to connect with customers on a deeper level, and help them see that you care about their needs.

With nearly 3 hours of content, Master Class Service Advisor will transform your Service Advisors into highly-skilled customer collectors, who deliver the very best customer service experience every time.

  1. Introduction-2 Minutes
  2. Circle of Life-2 Minutes
  3. Let’s Be Friends-4 Minutes
  4. Keeping Customers In Dependable Cars-2 Minutes
  5. Gross Profit-3 Minutes
  6. Effective Labor Rate-3 Minutes
  7. HPRO-4 Minutes
  8. Three Types Of Customer Pay Labor Overview-3 Minutes
  9. Maintenance Labor-7 Minutes
  10. Repair Labor-2 Minutes
  11. Competitive Labor-4 Minute
  1. Introduction-1 Minute
  2. Attitude and Smile-7 Minutes
  3. Dress to Impress-5 Minutes
  4. Keys to Success-4 Minutes
  5. The Sixth Sense-12 Minutes
  1. Overview-5 Minutes
  2. Instantly Connect-7 Minutes
  3. Check History and Advise-2 Minutes
  4. Inspection Sheet Report Card-3 Minutes
  5. Two Hour Call-2 Minutes
  6. Commitment to CSE/CSI-6 Minutes
  7. Sales Call Table Of Contents-7 Minutes
  8. The Dos and Don’ts-2 Minutes
  9. Decline Lines-2 Minutes
  10. Under-Promise/Over-Deliver-5 Minutes
  11. Quality Control-2 Minutes
  12. Walk of Shame-3 Minutes
  13. Be There Next Time-4 Minutes
  1. Pet the Dog Intro-2 Minutes
  2. Pet the Dog-14 Minutes
  3. Pattern Interrupt-9 Minutes
  4. Pet the Dog Walk-Around-9 Minutes
  1. Selling Maintenance Intro-2 Minutes
  2. Brake Fluid Service-2 Minutes
  3. Power Steering Service-2 Minutes
  4. Fuel Service-5 Minutes
  5. Coolant Service-4 Minutes
  6. Re-Hose Service-3 Minutes
  7. Alignments-4 Minutes
  8. Nitrogen Service-3 Minute
  1. Introduction-2 Minutes
  2. Pre-Game and Mindset-2 Minutes
  3. Pressure and Tension-6 Minutes
  4. Purgatory-6 Minutes
  5. Prevent-8 Minute
  1. Selling Tires Introduction-8 Minutes
  2. Key One-4 Minutes
  3. Key Two-3 Minutes
  4. Key Three-2 Minutes
  5. Key Four-3 Minutes
  6. Key Five-5 Minutes
  7. 5 Key Quick Tips-2 Minute
  1. Time Management Intro-2 Minutes
  2. The Piggy Bank-4 Minutes


The greatest advantage you can have in any market is great customer service, and that's what you'll learn with Pet the Dog Customer Service.

If you don’t connect with your customers on a meaningful level, they can (and will) walk away. With nearly an hour of content, Pet the Dog Customer Service teaches Service Advisors how to connect with customers, increasing sales and retention.

  1. Pet the Dog Cartoon-7 Minutes
  2. Pet the Dog Introduction-3 Minutes
  3. “P” for Presentation-10 Minutes
  4. “E” for Engage-13 Minutes
  5. “T” for Trust-9 Minutes
  6. Summary-3 Minutes
  7. Bonus-6 Minute


Many studies have proven that higher morale results in more sales, higher customer satisfaction, increased referrals, lower turnover, fewer discipline issues, and much, much more…

With over 2 hours of games included in Gamification, your team will be happier and more energized to sell and maximize profits!

  1. Gamification: The Secret Sauce-7 Minutes
  2. Football-6 Minutes
  3. For Get It-4 Minutes
  4. Jenga Greed-6 Minutes
  5. Hangman-4 Minutes
  6. Humpty Dumpty-4 Minutes
  7. Fixed Ops Pong-3 Minutes
  8. Jenga Towers-6 Minutes
  9. Fixed Ops Card Games-9 Minutes
  10. Fixed Ops Uno-5 Minutes
  11. Nerf Bullseye-4 Minutes
  12. Nerf Jenga-5 Minutes
  13. Poker-9 Minutes
  14. Rat Race-5 Minutes
  15. Tetris Link-5 Minutes
  16. Root Beer-4 Minutes
  17. Sales Olympics-4 Minutes
  18. Snakes on a Board-4 Minutes
  19. Tic Tac Pong-3 Minutes
  20. Baseball-3 Minutes
  21. Blackjack-6 Minutes
  22. Card Ninja-3 Minutes
  23. Cut Throat-7 Minutes
  24. Fill or Bust-6 Minutes


It is estimated we are losing two Technicians for every new one coming into our industry... With over 4 hours of content, Technician Tree is our system for recruiting and training a balanced mix of Technicians for your Service Drive, helping you reach the level of production you need in order to hit the big sales number you deserve.

Technician Tree has been tested and proven to hire hundreds of Technicians for our private Coaching clients. It worked for them, and it will work for you!

  1. Mindset Introduction-1 Minute
  2. You Are What You Eat-6 Minutes
  3. Sometimes When You Lose You Win-4 Minutes
  4. The Value Of A Technician-8 Minutes
  5. Attention To Detail-10 Minutes
  6. It’s About Them Not You-3 Minutes
  7. The Rule Of 5-10 Minutes
  8. The Plan-5 Minutes
  1. Outreach Introduction-1 Minute
  2. Avatar-10 Minutes
  3. Steps To Building A Great Ad-2 Minutes
  4. When And Where-17 Minutes
  5. Choose the Right Bait-18 Minutes
  6. The What And The Why-21 Minutes
  7. A Picture Is Worth 1000 Words-11 Minutes
  8. SEO and Keywords-7 Minutes
  9. Wash, Rinse and Repeat-10 Minutes
  10. Local vs Import-2 Minutes
  11. The 6.5 Tips to Lock Them Down-3 Minute
  1. Retain Introduction-1 Minute
  2. Grow Your Own-2 Minutes
  3. Ascension Plan-7 Minutes
  4. The Godfather-6 Minutes
  5. The Price Is Right-4 Minutes
  6. Momentum-8 Minutes
  7. Automatic Upgrade-3 Minutes
  8. Comeback Psychology-3 Minutes
  9. More Than Just An Hour-4 Minute
  1. Engage Introduction-3 Minutes
  2. Basketball-8 Minutes
  3. Bozo Buckets-4 Minutes
  4. Dice Roll’s-7 Minutes
  5. Dollar Bill Poker-4 Minutes
  6. Poker-5 Minutes
  7. Raffle Tickets-5 Minute
  1. Introduction-7 Minutes
  2. Set Up Service Advisor for Success-7 Minutes
  3. Work Life Balanced and Flow-5 Minutes
  4. Six Tips for Turning More Hours-5 Minutes
  5. Five Strategies for Filling the Pipe Line-6 Minutes
  6. Tech Inspection GROUND-4 Minutes
  7. Tech Inspection MID LEVEL-3 Minutes
  8. Tech Inspection CAR IN AIR-5 Minute


Spend an hour with Chris Collins. Build a custom financial plan for your business, map out the first steps of your journey, and set goals for yourself and your team. Hiring Chris Collins for one hour would cost you $15,000! But right now, for just a fraction of the cost, you'll gain access to a one-on-one strategy session with Chris Collins.​


Service Drive Revolution OnDemand Training comes with workbooks, goal sheets, and printable log books, and every lesson is followed by a quiz to ensure that the information is retained.

The system automatically records results and will award certificates of completion for every course, enabling you to instantly check the status of your team's progression.


Included with Service Drive Revolution are several hours' worth of bonus content, including over 50 Morning Meeting Pops, over 6 hours of Guest Speakers from our annual Top Dog event, lessons in Accountability and Retention from our Virtual Coaching Meeting Guest Speakers, and more!

TOTAL VALUE: $10,319

BUT THAT'S NOT ALL! Get a 90-Day Roadmap to Your Best Fixed Ops Month Ever!

In addition to the BEST Fixed Ops training in the whole industry, you’ll also get
Irreplaceable Service Manager and Millionaire Service Advisor FREE!
Just pay shipping and Handling!

$49.95 Free!

A 90-Day Roadmap to Your
Best Fixed Ops Month Ever

$24.95 Free!

A System For Converting And
Retaining Lifetime Customers

Scroll Down to Read a FREE Preview, and Never Search For Answers Again!

You Won't Find This Deal Anywhere Else!

Bundled FREE with your first month of OnDemand, there’s no better way to maximize your dealership’s profitability and customer retention through your Service Drive! 

What's Inside...

Chapter 1

Mr. X: Real-World Proof

My biggest frustration used to be monthly technician meetings. I really dreaded them. Not
surprisingly, the techs did, too. I’d come prepared with a list of things to cover that might have looked something like this:

  • Tech work stalls look horrible– Techs must clean up every night before going home.
  • Safety training: “Why We Wear Safety Glasses.”
  • Review latest technical service bulletins.
  • Inquire if there are any shop equipment issues.
  • HR wants me to remind everyone that there is a mandatory meeting about the new insurance plan next Tuesday.

Real-Life Service Manager
San Diego, Ca.

Half the techs got there late. A couple of them never showed up, because they were too busy getting a waiter done. We started with pizza– didn’t matter if I brought ten pizzas or forty, there were never enough. It took thirty minutes for everyone to eat, during which the only conversations were about not having the right toppings, or that we forgot to get paper plates again. Then everyone got sleepy.

After I got through my list of topics, one of the techs would inevitably pull out a list of his topics. It really wasn’t his list as much as it was their list. During the two or three days before the meeting, the techs would put together a gripe list and appoint the most brave, outspoken one to present it. There were valid issues, but they were usually based on things that happened in the last two to three days, and were all about negative gripes. Sometimes, to really top things off, the owner would sit in on the meeting.

The gripes were usually tabled, but sometimes I tried to defend them. Let me tell you, trying to defend a tech concern in a room full of sleepy, fed and “over-worked and under-paid” techs is not fun, and a complete waste of time. The gripes were always things like: “The factory warranty time to replace water pump isn’t enough. You need to talk to the factory about it,” or “All the techs at our competing dealer across town make way more money than we do.”

I remember what a tech said to me at the beginning of the last one of these tech meetings, like it was yesterday. “Are you nervous?” he asked me, holding a slice of greasy pizza. “You’re sweating.” He was right, and I decided right then that this would be the last of this type of torture.

There’s nothing quite as rousing as being fed-up to the back teeth, is there? We’ve all done it. We sit back and let things slip. As long as they don’t become too overwhelming, we’ll cope with it. And then one day, we look around and see things as they really are. We realize just how glum we have let life, work, or play become. Our epiphany may have been sparked by a careless word or a telling-off from the boss, or it may be the sudden realization that our whole lives are lived in fear– fear of rejection, of loss, of change. Suddenly, we are the sort of people we swore we would never become.

So, what do we do when we finally reach that moment of clarity? We get off our backsides and do
something about it. Those feelings are what drive us to alter our situation. They motivate us, and isn’t motivation crucial when you’re in the automotive industry? I can speak from experience. By my second year as the service manager of a nice-sized Jaguar dealership in Phoenix, Arizona, boy was I ever uncomfortable and unhappy. I was far from being at the peak of my performance.

I was stuck– and I knew that something was wrong.

When my dealership hired Chris Collins, and I began to be mentored by him, life changed for the better. I can’t tell you how thankful I am that I gave his systems a chance, and didn’t just throw it away in my self-deluded misery. I got an opportunity to start over.

The way he challenged me really got under my skin. He was blunt and very direct: “I will give you every opportunity, and the know-how to transform yourself into a powerful manager and turn around your service department. If you won’t do it, then you might as well go flip burgers instead!”

It really felt like he was seeing right through me and saying, “Well, Mr. X, you’re not on the path you know you should be; I’m offering you all the knowledge of how to do it. Are you going to do it, or are you just going to give up for life?”

I kept thinking about what he said, getting madder and madder each time. I remember thinking, “Who the hell is he to tell me to go flip burgers? I am not a loser!!” I tried to be angry at him, but really, I knew that I was just mad at myself for falling below the expectations I had set for myself.

Right then and there, I made a conscious decision to change my life. I was determined and focused. Chris Collins had issued a challenge. He would teach me how to become an irreplaceable service manager, and I would do my bit by turning the department around and boosting profits through the roof. Finally, I had something concrete to focus on. I was going to crush my goals!

Change tends to make people uncomfortable, and I experienced some initial resistance implementing and executing the things that I’d wanted to accomplish. But, I had help this time. I had Chris Collins behind me. The old me would have just given up and blamed everyone else for why I couldn’t do anything, but this time, I pushed through every obstacle. I quickly realized that where there’s a will, there’s away. It may be a cliché, but all clichés have to start somewhere– and that’s usually because they tell the truth. I started seeing results immediately, and it was astounding! I was gaining my power back. There wasn’t anything I couldn’t do.

I got a ton of compliments from employees and customers on the changes. The naysayers and the
negativity went away, because the results were undeniable.

I finally felt like I was accomplishing something and making a difference; not just sitting in my office looking morosely at our shrinking bottom line. I wasn’t hiding away anymore, filling my time doing petty, tedious, and boring tasks. I was making goals and crushing them! I was in charge of myself once again and, as a result, I became the go-to guy for everyone. I was no longer failing my team; I led by example and showed them how it should be done.

I felt empowered, way happier, and less stressed. My home life improved dramatically. My wife felt like I was finally the man she remembered marrying, and I used my newfound determination to lose fifteen pounds and cut back on my drinking. My kids were happier, and our life just felt like it was back where it should be. We got onto a rocky road for a while, but now we’ve finally gotten off that dirt track and onto the freeway. It’s smooth driving from here on out.

I’m a much happier man now that my family life is back on track, but nothing felt more gratifying than finally getting the acknowledgement I had been craving. I distinctly remember the text message I got from the dealer saying, “Thanks for your hard work, great job!”

It felt awesome. Not only was I being thanked and genuinely appreciated, but he was now asking for my input on every single thing at the managers’ meetings. I had become his go-to guy, and I can’t describe how good that felt!

And I have Chris Collins to thank for it. His training secrets and tips really helped me focus and raise my game; they gave me my confidence back. They helped me feel like I was where I was supposed to be, rather than stuck.

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Buying these books separately would cost $74.99! THAT BRINGS THE TOTAL VALUE OF THIS BUNDLE TO $10,400!

This offer will give you everything you need to transform your business in just 90 days!

But if you buy now, you will get everything you need to start driving massive profits with our books PLUS a month of access to our OnDemand training for just $99.99 plus shipping and handling

You won’t find a better value for your Automotive business. 

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This Step By Step Guide Will Teach You How To…

  • Create a workplace you and your employees love!
  • Drive traffic and increase your RO count!
  • Significantly increase your CSI count!
  • Create lifetime customer loyalty!
  • And so much more!

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