“It sucks to be mediocre,” BigMike says. “Do you know why? No one pays attention to you. Because you’re invisible.”

The only way to make yourself known is to take a stand. Ask yourself, “what do I believe in?” Then, fight for it.

In the second installment of the Business Outlaws series on building your brand, the Outlaws teach you how to set yourself apart from other brands by stepping out of the shadows and moving toward your fears.

Whether it’s a fear of failure, success or the spotlight, fear is one of the most powerful emotions that can hold you back. But once you begin to confront your fears head-on, you’ll learn what real courage and strength is. And you can use that courage to carry your brand across the finish line.

Tune in to Ep. 53 to discover how confronting your fears not only helps build your brand but helps you compete with opposing brands. Make sure you listen until the end to hear BigMike and Chris “Bulldog” Collins ideate branding strategies with the audience. When you’re done listening, check out BusinessOutlaws.com for behind-the-scenes content and more full episodes from the Outlaws.