books list, business tips, tools for success

09 Jun Chris Collins Essential Reads

We read a lot here at Chris Collins Inc. Reading is fundamental. Seriously, there’s a reason why an entire world of amazing business books are written. They break down and explain those systems. We make a practice of reading these books because it’s critical to...

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sales tips, hiring advice, staffing tips

02 Jun Staff Your Service Drive For The Peaks, Not The Valleys

<iframe width="560" height="315" src="" frameborder="0" allowfullscreen></iframe> Let’s talk about why you need to staff for the peaks, not the valleys, because it’s a mistake I see shops make all the time. And, it does nothing but create a vicious cycle of loss. Too often we want our...

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increase profits, auto sales menu, sales tips

19 May Increase Your Profits With Our Menu

In my experience, most new clients don’t know if they have a good menu at first. That’s OK. It happens all the time that we get comfortable with our business and stop paying attention to every item we’re selling, or the changing prices of parts. Or,...

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customer service tips, sales tools, managing customers, service drive

11 May Put Your Customers At Ease and Sell More

Like it or not, according to reports, many people compare taking their car in for service to going to the dentist for a root canal—so you’re up against a very high level of anxiety at best. Managing your customer’s anxiety is going to determine whether...

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Business coach, business performance, training tools, top five

25 Apr The Top FIVE Ways To Train Your Team

  [youtube][/youtube] Right now the economy is great. People have money and people can spend, but it won’t last forever so it’s time to get to work. When people are buying all you have to do is be interesting, take care of your customers, exceed expectations, be...

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women at work, service drive, auto world

21 Apr Women in the Service Drive

[youtube][/youtube] The Auto Service Drive is male dominated, and the car industry hasn’t made enough of an effort to understand female customers, or recruit more female sales people and advisors. We know this, but this is what you don’t know… Personally, I employed tons of women in...

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Service technician hiring video series

13 Apr The Technician Tree: How To Survive The Service Technician Drought

It started a couple of years ago. Out of the blue, I got a call from an old friend of mine, who is the Service Manager at a shop in Michigan. His life was a mess; he was really upset. He said, “Chris, I just lost...

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How to adjust your mindset for business performance

07 Apr How Mindset Drives Business Performance On The Service Drive

  [youtube][/youtube] Let me take you on a quick trip back to my band days. For those of you not familiar with “band” thinking, it’s very much like being in a gang. You must stick together, and everything is for the good of the band. So one...

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