Blog

09 Aug #6 – How To Compete and Win In Today’s Market

[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/5623225/height/100/width/480/thumbnail/yes/render-playlist/no/theme/custom/tdest_id/546146/custom-color/f15f43" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen]In this week's show, Chris and Gary speak up for the underdog, the companies going against the big, overpowering conglomerates that dominate the mass market industries, and the give you the secret weapon in this...

02 Aug #5 – The Business Of Membership Clubs & Continuity

Following last week's show about the membership model in Equinox Health Clubs (and the profit opportunities they are missing), this week we discuss similar businesses, and how to effectively incorporate continuity in this system. Gary discusses joining a whiskey club, while Chris talks about Amazon and how other companies are realizing the potential of ongoing sales, reaching the conclusion that companies just need to do it!

28 Jul Episode 4 – How To Double Sales at An Equinox Gym

Doubling sales without new customers?

On this today's show, we discuss a few some simple tools and processes that can double sales for a business in the gym industry. We use the gym we go to every day - Equinox in Los Angeles, as our case study example. Without increasing foot traffic or growing a bigger customer following, we break down some simple steps and ideas that would completely transform the sales of an Equinox (or any gym for that matter) using the customer base that already exists. Challenge yourself to take these tools and tips, and think how it could be applied to other businesses in different industries.