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James is a trainer, coach, and has a passion for the auto industry.

James has been in the automotive industry for over 37 years. He started out as a Service Advisor and moved up to be a Service Manager. James worked within a BMW dealership that was ranked #1 in CSI and profitability for years within the Southern California Industry.

Within Jemas’ time at rhe dealerships he spent 21 years working and mastering the Chris Collins program. For multiple years James has been a member of our Elite Program. James has assisted in providing advise for growth within members. 

James has been awarded numerous awards from BMW, MINI, Acura, Jaguar, Porsche, Rolls Royce, Land Rover, and many others. He has won dozens of awards for being the Service Manager Top Dog each month. James was awarded Top Dog of the year for 2019. 

James has graduated top of his class from Starfleet Academy.


Join me as I tell the stories from my best-selling book.

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This Step By Step Guide Will Teach You How To…

  • Create a workplace you and your employees love!
  • Drive traffic and increase your RO count!
  • Significantly increase your CSI count!
  • Create lifetime customer loyalty!
  • And so much more!

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