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★ The CCI Tech Tree System

Never Be Short A Technician Again.

Stop competing for the same handful of techs everyone else is fighting over. We install the proven recruiting system that's placed hundreds of technicians for our coaching clients — even in the toughest hiring market in 30 years.

Free 30-minute call with a CCI coach · No pitch · No pressure

▶ Watch: Real Dealer Results
30 Yrs
Worst Technician Hiring
Market In Three Decades
100K+
Tech Shortfall The Industry
Faces Every Year
$40K+
Cost To Replace A Single
Technician Who Walks
$1,000s
Lost Per Empty Bay
Every Single Day
Why You Can't Fill The Bays

You're Not Losing Techs To Pay. You're Losing Them To Chaos.

Throwing money at the problem doesn't work — the dealer down the street will always offer a dollar more. Here's what's really keeping your bays empty.

No Pipeline, Always Reactive

You only look for techs when someone quits — so you're always desperate, always settling, always a step behind. A real pipeline never runs dry.

Job Ads That Repel Talent

The same tired "now hiring techs" post everyone runs. It blends in, attracts nobody good, and trains the best techs to scroll right past you.

The Revolving Door

Even when you hire, they're gone in months. Wrong tech mix, no onboarding, no growth path, broken culture — so your best people leave and take their flat-rate hours with them.

The CCI Iceberg Model

Stop Working The Surface.

Most dealers fight the tech shortage at the surface — bigger sign-on bonuses, bidding wars, hope. Real, repeatable staffing lives underneath: in a system that recruits, develops, and keeps your team.

Surface · What Most Dealers Try
  • Bigger sign-on bonuses & pay bumps
  • The same "Now Hiring" Indeed post
  • Poaching from the dealer down the road
  • Hoping a body shows up before the next quit
  • Settling for whoever applies
Deep · What Actually Staffs The Drive
  • A recruiting pipeline that never runs dry
  • Job ads engineered to pull A-players
  • The right A / B / C / quick-lube mix
  • Onboarding & training that builds loyalty
  • A culture techs don't want to leave

The CCI Promise: Iconic Dealers Deserve Certainty Of Mind.

The CCI Tech Tree System

Recruit. Train. Keep.

The Tech Tree is our complete, field-tested system for solving the technician shortage at the root — the same system that's placed hundreds of techs for coaching clients across the US and Canada.

BRANCH 01

Recruit

Build The Pipeline

Stop reacting and start attracting. We install the 5-step recruiting system and the 6 pillars of job ads that pull qualified techs to you — so you choose them, not the other way around.

  • 5 steps to a pipeline that never runs dry
  • 6 pillars of ads that pull A-players
  • Where to find techs nobody's looking
  • Screen for fit before they ever start
BRANCH 02

Train

Build The Bench

Hiring is only half the battle. We give you the roadmap to develop techs at every level — and build the right A/B/C/quick-lube mix so your shop runs efficiently and profitably.

  • The right A/B/C/quick-lube tech mix
  • Onboarding that ramps techs fast
  • A growth path that builds loyalty
  • Grow your own techs from the ground up
BRANCH 03

Keep

Stop The Revolving Door

The cheapest tech to hire is the one you never lose. We install the culture, leadership, and gamification systems that keep your best people happy — and producing — for years.

  • Retention systems that stop the churn
  • Leadership that earns real loyalty
  • Gamification that lifts morale & output
  • Keep your A-techs from getting poached
Real Dealers · Real Numbers

The Tech Tree Works.

These aren't recruiting agencies or staffing firms — this is a system you own, installed inside your store, producing techs on repeat.

Ford · Virginia
+7 Techs
In 30 Days

Seven technicians hired in the first month using the Tech Tree recruiting system — bays staffed, work captured.

CCI Coaching Clients
100s
Techs Placed

Hundreds of technicians placed across coaching clients in the US & Canada using this exact system.

Toyota · New England
+$50 ELR
In 6 Months

A fully staffed, well-trained drive let ELR jump from $125.06 to $175.03 — capacity turns into profit.

CDJR · West Coast
+31%
Profit · 1 Year

With the bays full and the right tech mix, profit margin climbed from 21.2% to 27.8% year-over-year.

Staffing Service Departments At
FordToyotaHondaKia Mercedes-BenzChevroletCadillacCDJR
Chris Collins — #1 automotive service coach in North America
Your Coach

Meet Chris Collins

#1 Automotive Service Coach In North America

For 20+ years, Chris has helped dealers solve the hardest problem in fixed ops: finding and keeping great technicians. The Tech Tree wasn't built in a classroom — it was refined in the field across 1,000+ dealerships, in the worst hiring market the industry has ever seen.

100s Of Techs PlacedAcross US & Canada
Host Of SDRThe #1 fixed ops podcast
Best-Selling AuthorIrreplaceable Service Manager
1,000+ DealershipsCoached & staffed in the field
Staff My Drive With Chris
How It Works

From Empty Bays To A Full Bench.

No long sales cycle. Here's exactly what happens after you book your call.

01

Discovery Call

30 minutes. We dig into your staffing, turnover, and tech mix. No pitch — just a real diagnosis.

02

Staffing Audit

We pinpoint exactly where your pipeline is broken and which branch of the Tech Tree to plant first.

03

Coach Embeds

A dedicated CCI coach installs the recruiting, training, and retention systems alongside your team.

04

Bench Fills Up

Qualified techs start flowing in — and staying. We track placements and retention every month.

Common Questions

You're Probably Wondering.

I've raised pay and still can't find techs. How is this different?

Because it's not a pay problem — it's a system problem. There will always be a shop willing to pay a dollar more. The Tech Tree builds a recruiting pipeline, job ads that pull qualified techs, and a culture that keeps them — so you stop competing on wage and start winning on system.

Are you a staffing agency? Do you place the techs for me?

No — and that's the point. Agencies charge you per placement, forever. We install a system you own, inside your store, so you can recruit, train, and keep techs on repeat without paying a finder's fee every time.

How fast will I see new techs in the bays?

It moves fast. One Ford dealer in Virginia hired 7 technicians in the first 30 days using the Tech Tree system. Your timeline depends on your market and how aggressively you implement — we'll map it on the call.

My problem is keeping techs, not finding them. Does this help?

Absolutely. The "Keep" branch of the Tech Tree is built for exactly this — retention systems, leadership, growth paths, and gamification that stop the revolving door. The cheapest tech to hire is the one you never lose.

Is this just a video course on recruiting?

No. This is embedded coaching. A real CCI coach works inside your store, installs the Tech Tree alongside your managers, and holds everyone accountable to actually running it. Courses tell you what to do; coaching makes sure it happens.

What actually happens on the discovery call?

30 minutes with a coaching specialist. We'll ask about your current staffing, turnover, and goals — then tell you straight whether we're a fit. No pitch, no pressure. Worst case, you leave with two or three recruiting insights you can use this week.

Stop Turning Away Work

Fill Every Bay. Keep Every Tech.

Book a free 30-minute discovery call. We'll diagnose exactly where your tech pipeline is broken — and show you the system that fixes it for good. No pitch. No pressure.

Find out if this is right for you

The CCI Promise: If we can't show you a clear path to a fully staffed service drive on the call, you walk away with actionable recruiting insights you can use immediately. No obligation.

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This Step By Step Guide Will Teach You How To…

  • Create a workplace you and your employees love!
  • Drive traffic and increase your RO count!
  • Significantly increase your CSI count!
  • Create lifetime customer loyalty!
  • And so much more!
 

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