“The mistake people make is they try to be a superhero, but they don’t realize that even Superman had kryptonite,” Chris “Bulldog” Collins says. “No one will believe you without imperfections. If you’re just putting the best part of you out there, then you’re not believable. You’re not believable if you’re too good to be true.”

In the third installment of the Business Outlaws series on building your brand, the Outlaws lay out a detailed roadmap on how to effectively tell your story and build that into your brand. Your brand needs a story that builds trust and authority with consumers if you want to get to the top of the market. BigMike reveals how he uses these strategies to see into the minds of his consumers.

Listen to Ep. 54 for proven storytelling strategies, and start creating a brand that will engage your audience on a subconscious level. When you’re done listening, head over to BusinessOutlaws.com to find out where and when the last installment in this series will drop. While you’re there, make sure you check out all the behind-the-scenes content.