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Service Drive Revolution LIVE — The Fixed Ops Academy That Should Already Exist
Community Forming Now · Limited Seats New
A Live Fixed Ops Academy

Service Drive Revolution LIVE *ACADEMY

The live fixed ops university that should already exist — but doesn't.
Join Chris Collins, the CCI coaching team, and a community of ambitious operators learning how to run a healthy, profitable service business in real time. 25 years of frontline lessons, distilled and delivered live.

2 Live Calls / Month
25 years of frontline lessons — delivered live, taught in community
Raise Your Hand
Ask Chris & the team your real questions. Voice or live chat.
🤝
A Real Community
Operators working toward one common goal — facts, not fantasy
How SDR Live Works
The Podcast Goes Live. Then The Public Stream Goes Dark.
Phase 01 · Public

The Podcast Broadcasts Live

Service Drive Revolution streams live to thousands of listeners — the industry's #1 fixed ops podcast, in real time.

Phase 02 · Members Only

The Stream Cuts. The Academy Opens.

Public viewers are locked out. SDR Live members move into The Academy — and ask Chris and the CCI coaches your real questions, live, on the spot.

Everyone Else Watches The Podcast. You Get The Coaching.
Your Live Hosts
Chris Collins
Primary Host
Chris Hogland
Head Coach
Adam Krey
Coach
Claim My Seat In The Community →
⚠ Community Forming Now · Limited Seats

8 Service Managers Just Got Promoted To GM. Don't Get Left Behind. Get In Now.

In the last few years, 8 Service Managers in our coaching group earned promotions to General Manager — something that doesn't happen nearly enough in this industry. SDR Live is how you get that next promotion. Join the community. Build the career.

No contracts · Cancel any time · $249.95/month · Seats are limited per community
Trusted By Service Departments At
98%
Retention Rate
356
Dealerships
176
Indie Shops
1400+
Service Drive Pros
Already Happening

While You're Reading This, Their Stores Are Pulling Away.

These dealers got in. They installed the system. Now their numbers don't even look like the same industry. This is what you're missing every month you wait.

Ford Dealership · Virginia
+7 Techs(30 Days)

Technicians hired in the first 30 days using our Tech Tree Recruiting system.

Toyota Dealer · New England
+$50 ELR Jump(6 Months)

ELR jumped from $125.06 to $175.03 — nearly $50 more per labor hour.

Cadillac · East Coast USA
+$25 ELR Jump(60 Days)

ELR jumped from $152.72 to $177.50 in just 60 days. Premium brand, premium results.

CDJR Dealership · West Coast USA
+31% Profits(1 Year)

Profit margin grew from 21.2% to 27.8% — a 31% relative increase year-over-year.

Chris Collins — #1 Automotive Service Coach in North America
Your Instructor

Meet Chris Collins

#1 Automotive Service Coach in North America

"A live fixed ops university should already exist. It doesn't. So we built it." For 25 years, Chris has worked the frontline of service departments across North America — and watched dealers invest endlessly in sales training while ignoring the department that actually drives the dealership's profitability.

SDR Live is his answer. Not theory. Not borrowed ideas. The exact frameworks he's used to take 8 Service Managers all the way to General Manager — and to put a handful of coaching clients in numerical leagues of their own.

🎙
Host of SDR PodcastThousands of weekly listeners
📚
Best-Selling AuthorIrreplaceable Service Manager
🏆
1,000+ DealershipsTrained across US & Canada
📈
25+ Years In the FieldNot a consultant — a practitioner
Claim My Seat With Chris →
Get In Before The Community Fills

Don't Miss This Community. The Next One Is Months Away.

Seats are limited per community so Chris and the team can actually answer your questions live. Once it's full, it's full — and you're waiting until the next round.

Community Forming Now
Monthly Membership
$249.95
per month · cancel any time
  • Service Manager University (4+ hrs, 6 modules)
  • Master Class Service Advisor
  • Technician Tree Recruiting (4+ hrs)
  • Heroes of the BDC (8+ modules + scripts)
  • Pet the Dog Customer Service
  • Gamification: Playing for Profits (15+ games)
  • Monthly Live Virtual Advisor Trainings
  • All 9 Bonuses — activated immediately
  • Constantly updated content library
  • Top Dog Underground Community
Claim My Seat — Community Fills Fast →
No long-term contracts · No hidden fees · 30-day money-back guarantee
OR

Want to talk to a real human first?

📞 Speak to a Pro Right Now
Free 30-minute discovery call · Book in seconds
What We Cover

Every Question You've Been Afraid To Ask. Answered.

How many techs per advisor? Grid pricing or not? Most effective pay plans? Should you have a BDC? A shop foreman? A quick lube? How do you actually staff techs in this market? It's all inside — and you can ask Chris live.

Course 01 ✓ Included

Service Manager University

4+ Hours · 6 Modules

Everything your manager was never taught — from reading P&Ls to building a team that actually sticks.

  • Module 1: Fixed Ops Mental Overhaul
  • Module 2: Fixed Ops Financial Training
  • Module 3: Service Drive Judo
  • Module 4: Gasoline On Fire
  • Module 5: Service Advisor Pay Structure
  • Module 6: Bulldog Recruiting
Course 02 ✓ Included

Master Class Service Advisor

Dave · Mercedes MO · ELR +$26

Using our "Circle of Trust" system, advisors learn to connect deeply with customers — turning visitors into loyal customers for life.

  • How advisors directly impact car sales and customer retention
  • Credibility tactics that create lasting first impressions
  • Instantly build trust and increase sales
  • Selling maintenance without being pushy
  • Turning difficult customers into loyal fans
  • Selling tires profitably
Course 03 ✓ Included

Technician Tree Recruiting

4+ Hours of Proven Systems

This system has placed hundreds of technicians for our private coaching clients — it will work for you too.

  • 5 steps to hiring more technicians than you'll ever need
  • 6 pillars of writing job ads that pull qualified techs
  • How to build the right A/B/C/quick-lube tech mix
  • How to retain techs and keep them happy for years
Course 04 ✓ Included

BDC Training: Heroes of the BDC

8+ Modules · Scripts Included

Plug directly into your existing BDC to immediately improve scheduling, follow-up, and retention.

  • Increase your overall CSI score — starting immediately
  • Retain more customers through strategic follow-up
  • Turn inbound leads into booked advisor appointments
  • Streamline shop flow through better scheduling
Course 05 ✓ Included

Pet the Dog Customer Service

~1 Hour · Instant CSI Impact

Your greatest competitive advantage in any market is exceptional customer service.

  • How to set your business lightyears ahead of the competition
  • 3 steps to create a memorable experience every visit
  • Small changes your advisors can make to instantly boost CSI
Course 06 ✓ Included

Gamification: Playing for Profits

2+ Hours · 15+ Games Ready

15+ games you can start this week to build a culture people actually want to show up to.

  • Games that focus your team on highest-profit products
  • Run morale-boosting competitions immediately
  • Increase retention without massive pay raises
  • 15+ plug-and-play games ready this week
Community Members Get

9 Bonuses That Make This A No-Brainer

Every seat in this community gets the full bonus stack — activated the moment you join. Combined value: over $4,500. Once the community closes, so does the offer.

$4,500+ in value $0 Extra
01Included

One Hour Strategy Session With Expert Coach

Build your custom financial plan and map your first 90 days with a senior CCI coach.

02Included

Service Menu Builder Template

The right service menu is worth tens of thousands per month. Install ours in a day.

03Included

The 17 Laws of Leadership

Decades of battle-tested leadership lessons. Earn genuine loyalty from your team and management.

04Included

Monthly Virtual Advisor Trainings

Send ALL your advisors to our monthly live sessions. Hands-on, real obstacles, real outcomes.

05Included

Learn Financials in Under an Hour

Stop flying blind. Understand your P&L and actually move the numbers that matter.

06Included

Business Office Training

Chris walks your business office through how service profitability is built — and how to support it.

07Included

Technician Training

A strategic roadmap for your techs — from filling the pipeline to boosting the whole department.

08Included

Morning Meeting Pops

Short, funny, high-value videos to kick off every morning. Get your team fired up before the first car arrives.

09Included

Top Dog Underground Community

Compete against hundreds of managers and advisors industry-wide for monthly cash prizes.

Do the Math
$180,000 result ÷ $3,000/year membership =
60×
Return on Investment

One Dave Cissi result pays for 60 years of membership. For most dealers, the first quarter covers the entire lifetime cost.

Risk-Free

My Personal Guarantee

30
DAY GUARANTEE

Love It Or Your Money Back

Within your first 30 days, you'll love our system and all the perks that come with being a member — or I'll return your full $249.95 investment, no questions asked.

99% retention rate — year over year. Our clients stay because the results keep coming, month after month.

Get In Before The Community Fills

Don't Miss This Community. The Next One Is Months Away.

Seats are limited per community so Chris and the team can actually answer your questions live. Once it's full, it's full — and you're waiting until the next round.

Community Forming Now
Monthly Membership
$249.95
per month · cancel any time
  • Service Manager University (4+ hrs, 6 modules)
  • Master Class Service Advisor
  • Technician Tree Recruiting (4+ hrs)
  • Heroes of the BDC (8+ modules + scripts)
  • Pet the Dog Customer Service
  • Gamification: Playing for Profits (15+ games)
  • Monthly Live Virtual Advisor Trainings
  • All 9 Bonuses — activated immediately
  • Constantly updated content library
  • Top Dog Underground Community
Claim My Seat — Community Fills Fast →
No long-term contracts · No hidden fees · 30-day money-back guarantee
OR

Want to talk to a real human first?

📞 Speak to a Pro Right Now
Free 30-minute discovery call · Book in seconds
Questions

Frequently Asked

How fast will I see results?+
Most members see measurable KPI shifts within the first 30–90 days. One dealer co-owner told us he signed up after watching another store hit visible growth in a single month. But the bigger story is career trajectory — in the last few years, 8 Service Managers in our coaching group have been promoted to General Manager. SDR Live is built to do the same for you.
Why is this a community? What happens if I miss it?+
SDR Live is built in communities so Chris and the team can actually answer your questions on the live calls — not just yours, but everyone's in real time. Seats are capped so the community doesn't dilute. Once we hit cap, registration closes and you wait for the next community, which can be months away. If you've been thinking about this, the move is now — not when the next one opens.
How is this different from just listening to the podcast?+
The podcast itself is free — and the live broadcast portion of SDR Live is open to everyone. The difference is what happens next. The moment the public stream cuts, SDR Live members move into The Academy: a private, members-only room where you can raise your hand and ask Chris and the CCI coaching team your real questions, live, in front of peers. The podcast gives you the headlines. The Academy gives you the coaching.
Who is this for?+
Service Managers, Fixed Ops Directors, Service Advisors, Technicians, BDC teams, and Dealer Principals at franchise automotive dealerships. The full platform covers every role in your department.
Can my whole team use one membership?+
Yes. One membership covers your entire service department — managers, advisors, technicians, BDC reps. Most dealerships roll it into daily training and use it as part of onboarding for new hires.
Does this work for independent repair shops?+
The content is built specifically for franchise dealership service departments. Independent shops can benefit from the advisor and customer service training, but the financial and manufacturer-facing content is dealer-specific. The 1-hour strategy session bonus is available for automotive dealerships only.
What if it doesn't work for me?+
You have a full 30-day money-back guarantee. If the platform isn't a fit, email us within 30 days and we'll refund your $249.95 — no questions asked. After that, you can cancel any time with no penalties or long-term contract.
How is this different from Chris's private coaching?+
Private coaching is 1:1 with Chris and his coaches at a higher price point. OnDemand gives you access to the same proven frameworks — in self-paced video format — plus a monthly live advisor session and the Top Dog community. Many dealers start with OnDemand and graduate to private coaching once they've implemented the foundation.
Is content constantly updated?+
Yes. New content is added regularly based on what's working at our private coaching clients' stores. When the industry shifts, the content shifts. No outdated tribal knowledge — always field-tested systems.
Community Forming Now · Limited Seats

The Last 8 SMs Got Promoted To GM.
Who's Next?

This is the live fixed ops academy that should already exist. Get in this community, and you'll be in the room with the operators building the next chapter of their careers. Miss it, and you're waiting months for the next one.

Claim My Seat In The Community →
$249.95/month · Cancel any time · 30-day guarantee · Seats are limited

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This Step By Step Guide Will Teach You How To…

  • Create a workplace you and your employees love!
  • Drive traffic and increase your RO count!
  • Significantly increase your CSI count!
  • Create lifetime customer loyalty!
  • And so much more!
 

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