Trusted By
Introducing
Join SDR LIVE →
Service Drive Revolution LIVE
Two live training calls monthly AND 200+ hours of industry best Service Drive training videos.
Join Chris Collins and the CCI coaching team in real time — raise your hand, ask your question, and build your service drive on proven, scalable tactics.
2 Live Calls / Month
Scheduled coaching sessions, every month
Raise Your Hand
Ask Chris & Team — voice or live chat questions
Join a real community
Thousands of industry leaders — discussing facts not fantasy
Your Live Hosts
Chris Collins
Primary Host
Chris Hogland
Head Coach
Adam Krey
Coach
⚠ Warning · Industry Alert
Service Manager Turnover Is Nearing 50% Here's how to stop it.
Join the thousands of service managers turning their fixed ops departments into profit-making machines — and never worry about getting fired again.
Trusted By Service Departments At
Kia
Ford
Honda
Toyota
TMC / ATA
Mercedes-Benz
Chevrolet
International
Checkered Flag
Real Results
Numbers Don't Lie. Neither Do Our Clients.
These aren't cherry-picked outliers — this is what happens when your team finally gets a real system.
+7 Techs(30 Days)
Technicians hired in the first 30 days using our Tech Tree Recruiting system.
+$50 ELR Jump(6 Months)
ELR jumped from $125.06 to $175.03 — nearly $50 more per labor hour.
+$25 ELR Jump(60 Days)
ELR jumped from $152.72 to $177.50 in just 60 days. Premium brand, premium results.
+31% Profits(1 Year)
Profit margin grew from 21.2% to 27.8% — a 31% relative increase year-over-year.
Your Instructor
Train With Chris Today →
Meet Chris Collins
#1 Automotive Service Coach in North America
For over 20 years, Chris Collins has been the go-to coach for service departments that refuse to be average. He's walked hundreds of dealership service drives — from struggling single-points to massive dealer groups — and installed the same proven systems in all of them.
Every piece of content inside SDR OnDemand comes from real-world experience. Not theory. Not borrowed ideas. Systems Chris personally built, tested, and refined across 1,000+ dealerships in the US and Canada.
Host of SDR PodcastThousands of weekly listeners
Best-Selling AuthorIrreplaceable Service Manager
1,000+ DealershipsTrained across US & Canada
20+ Years In the FieldNot a consultant — a practitioner
Get Started
Everything You Need. One Simple Price.
For less than the cost of one hour of advisor underperformance — you get the entire platform.
Full Access
Monthly Membership
$249.95
per month · cancel any time
- Service Manager University (4+ hrs, 6 modules)
- Master Class Service Advisor
- Technician Tree Recruiting (4+ hrs)
- Heroes of the BDC (8+ modules + scripts)
- Pet the Dog Customer Service
- Gamification: Playing for Profits (15+ games)
- Monthly Live Virtual Advisor Trainings
- All 9 Bonuses — activated immediately
- Constantly updated content library
- Top Dog Underground Community
No long-term contracts · No hidden fees · 30-day money-back guarantee
OR
Want to talk to a real human first?
📞 Speak to a Pro Right NowFree 30-minute discovery call · Book in seconds
What's Inside
6 Complete Training Courses. One Membership.
Hundreds of hours of content across every role in your service department — all included at $249.95/month.
Course 01
✓ Included
Service Manager University
Everything your manager was never taught — from reading P&Ls to building a team that actually sticks.
- Module 1: Fixed Ops Mental Overhaul
- Module 2: Fixed Ops Financial Training
- Module 3: Service Drive Judo
- Module 4: Gasoline On Fire
- Module 5: Service Advisor Pay Structure
- Module 6: Bulldog Recruiting
Course 02
✓ Included
Master Class Service Advisor
Using our "Circle of Trust" system, advisors learn to connect deeply with customers — turning visitors into loyal customers for life.
- How advisors directly impact car sales and customer retention
- Credibility tactics that create lasting first impressions
- Instantly build trust and increase sales
- Selling maintenance without being pushy
- Turning difficult customers into loyal fans
- Selling tires profitably
Course 03
✓ Included
Technician Tree Recruiting
This system has placed hundreds of technicians for our private coaching clients — it will work for you too.
- 5 steps to hiring more technicians than you'll ever need
- 6 pillars of writing job ads that pull qualified techs
- How to build the right A/B/C/quick-lube tech mix
- How to retain techs and keep them happy for years
Course 04
✓ Included
BDC Training: Heroes of the BDC
Plug directly into your existing BDC to immediately improve scheduling, follow-up, and retention.
- Increase your overall CSI score — starting immediately
- Retain more customers through strategic follow-up
- Turn inbound leads into booked advisor appointments
- Streamline shop flow through better scheduling
Course 05
✓ Included
Pet the Dog Customer Service
Your greatest competitive advantage in any market is exceptional customer service.
- How to set your business lightyears ahead of the competition
- 3 steps to create a memorable experience every visit
- Small changes your advisors can make to instantly boost CSI
Course 06
✓ Included
Gamification: Playing for Profits
15+ games you can start this week to build a culture people actually want to show up to.
- Games that focus your team on highest-profit products
- Run morale-boosting competitions immediately
- Increase retention without massive pay raises
- 15+ plug-and-play games ready this week
01Included
One Hour Strategy Session With Expert Coach
Build your custom financial plan and map your first 90 days with a senior CCI coach.
02Included
Service Menu Builder Template
The right service menu is worth tens of thousands per month. Install ours in a day.
03Included
The 17 Laws of Leadership
Decades of battle-tested leadership lessons. Earn genuine loyalty from your team and management.
04Included
Monthly Virtual Advisor Trainings
Send ALL your advisors to our monthly live sessions. Hands-on, real obstacles, real outcomes.
05Included
Learn Financials in Under an Hour
Stop flying blind. Understand your P&L and actually move the numbers that matter.
06Included
Business Office Training
Chris walks your business office through how service profitability is built — and how to support it.
07Included
Technician Training
A strategic roadmap for your techs — from filling the pipeline to boosting the whole department.
08Included
Morning Meeting Pops
Short, funny, high-value videos to kick off every morning. Get your team fired up before the first car arrives.
09Included
Top Dog Underground Community
Compete against hundreds of managers and advisors industry-wide for monthly cash prizes.
Do the Math
$180,000 result
÷
$3,000/year membership
=
60×
Return on Investment
One Dave Cissi result pays for 60 years of membership. For most dealers, the first quarter covers the entire lifetime cost.
Risk-Free
My Personal Guarantee
30
DAY GUARANTEE
Love It Or Your Money Back
Within your first 30 days, you'll love our system and all the perks that come with being a member — or I'll return your full $249.95 investment, no questions asked.
99% retention rate — year over year. Our clients stay because the results keep coming, month after month.
Get Started
Everything You Need. One Simple Price.
For less than the cost of one hour of advisor underperformance — you get the entire platform.
Full Access
Monthly Membership
$249.95
per month · cancel any time
- Service Manager University (4+ hrs, 6 modules)
- Master Class Service Advisor
- Technician Tree Recruiting (4+ hrs)
- Heroes of the BDC (8+ modules + scripts)
- Pet the Dog Customer Service
- Gamification: Playing for Profits (15+ games)
- Monthly Live Virtual Advisor Trainings
- All 9 Bonuses — activated immediately
- Constantly updated content library
- Top Dog Underground Community
No long-term contracts · No hidden fees · 30-day money-back guarantee
OR
Want to talk to a real human first?
📞 Speak to a Pro Right NowFree 30-minute discovery call · Book in seconds
Questions
Frequently Asked
How fast will I see results?+
Most members see measurable KPI shifts within the first 30–90 days. Dave Cissi at Mercedes-Benz Missouri saw a $180K revenue lift in under 3 months. Results compound — the longer you apply the systems, the bigger the gap between your department and the average dealer.
Who is this for?+
Service Managers, Fixed Ops Directors, Service Advisors, Technicians, BDC teams, and Dealer Principals at franchise automotive dealerships. The full platform covers every role in your department.
Can my whole team use one membership?+
Yes. One membership covers your entire service department — managers, advisors, technicians, BDC reps. Most dealerships roll it into daily training and use it as part of onboarding for new hires.
Does this work for independent repair shops?+
The content is built specifically for franchise dealership service departments. Independent shops can benefit from the advisor and customer service training, but the financial and manufacturer-facing content is dealer-specific. The 1-hour strategy session bonus is available for automotive dealerships only.
What if it doesn't work for me?+
You have a full 30-day money-back guarantee. If the platform isn't a fit, email us within 30 days and we'll refund your $249.95 — no questions asked. After that, you can cancel any time with no penalties or long-term contract.
How is this different from Chris's private coaching?+
Private coaching is 1:1 with Chris and his coaches at a higher price point. OnDemand gives you access to the same proven frameworks — in self-paced video format — plus a monthly live advisor session and the Top Dog community. Many dealers start with OnDemand and graduate to private coaching once they've implemented the foundation.
Is content constantly updated?+
Yes. New content is added regularly based on what's working at our private coaching clients' stores. When the industry shifts, the content shifts. No outdated tribal knowledge — always field-tested systems.
Stop Leaving Money On The Table
Your Service Drive Deserves A Real System
Join thousands of service managers who stopped guessing and started running profit machines.
Join SDR Live Today →$249.95/month · Cancel any time · 30-day guarantee
Live Service Drive Training WEEKLY!
Join thousands of industry pros and learn from the most successful coaches in the business.
*No commitment. Cancel anytime.
WHAT IS SDR LIVE!
A live weekly call to address your department’s toughest challenges
A step-by-step walkthrough to make process implementation seamless & predictable
Our latest feature in our industry leading fixed ops training that has produced countless csi champions and many 50% net to gross departments
A safe space for leaders to ask tough questions and unlock their full potential
A live interaction that freshens up “training” in your service department
A zoom format with real-world examples to help you bridge-the-gap between theory and practice
A way to measure success & opportunity with kpis that make the difference in profitability & csiA
WE’RE HERE TO HELP YOU REACH FULL POTENTIAL!
Ask questions. Get coaching. Solve problems.
What You’ll Get Every Week:
- Live weekly calls directly with Coach Christian
- Real-time solutions to your most urgent Service Department problems
- Step-by-step solutions and answers to questions from members just like you
- Immediate, actionable advice you can use the same day
- A consistent path to higher CSI, higher ROs, and a stronger culture
We’re obsessed with your success. That’s why we’re adding even more value—without raising your membership price.
These weekly live sessions are a brand-new bonus, designed to accelerate your progress and make sure you’re never stuck solving big challenges alone.
This isn’t theory. This is real coaching for real service drive wins—happening live, every week.
If you are already an On Demand client, this feature is available to you at NO additional cost. If you’re not a client, why not join SDR Live today and get all of our training content at your fingertips 24/7/365!
I’M READY TO JOIN SDR LIVE!
The path to hitting and surpassing your goals is simple. But only when you have the right system in place to make it happen…
In Service Drive Revolution LIVE You'll Learn EXACTLY HOW TO:
- Hire as many technicians as you need across the United States and Canada.
- Increase net profit by tens of thousands of dollars.
- Advance in the ranks and go on to become a General Managers, and dealers.
- Achieve 30% or more net to gross for their departments and work less than ever before.
- Flip your department from losing to gaining thousands of dollars in 90 days.
- And become better parents, spouses, and citizens in the process.
IT’S NOT YOUR FAULT…
It’s true that the service department touches the most customers and produces the most gross in the dealership. So why does most service manager training come from tribal knowledge?
Let’s face it, your profitability and CSI are an outcome of your systems, processes, beliefs, & knowledge, but no one has taken the time to teach you. You’re being judged on things you were never taught, like financial statements and profitability.
So it’s no wonder why nearly 50% of service managers get the boot with no warning or get fed up and quit.
For years I’ve seen it first hand. The thousands of service managers who are constantly looking over their shoulder worried about getting fired, who are working 60-80 hours per week with little results, and who are putting their health and relationships behind their work.
But with Service Drive Revolution OnDemand…
Checkout These Actual Results From Actual Clients!
These results are only the beginning.
Following the systems within Service Drive Revolution OnDemand changes everything.
“My ELR changed almost overnight. In less than three short months we were able to increase our revenue by $180,000…”
“The return has been huge! We’ve increased our ELR consistently across all of our stores. Our advisors are much better salespeople..
How are results like this possible?
Using the proven systems and methods inside Service Drive Revolution OnDemand!
Let me show you what’s inside!
But wait…
Service Drive Revolution On Demand is NOT for everyone…
We’ve helped thousands of service managers all across North America, reach unprecedented profits in their service drive, but by no means are we meant for everyone.
If you are looking for anything one time, done for you, or outdated, this is NOT your program.
When you become a member of Service Drive Revolution OnDemand, you get the most up-to-date, field tested strategies in our industry.
We don’t settle for anything less. That’s why we are constantly recording and releasing new content for everyone in your service department.
By Signing Up Today,
You Also Get Access To These Awesome Bonuses
1-Hour Strategy
Session With Christian Lafferty*
Spend an hour with our head coach Christian Lafferty*, build a custom financial plan for your business, map out the first steps of your journey, and set goals for yourself and your team.
Service Menu Builder
Having the proper service menu in place can make the difference between losing and gaining tens to hundreds of thousands of dollars in profit per month! Use our bonus master menu template to instantly put a strong service menu in place in your department.
The 17 Laws of Leadership
Want to earn the loyalty and admiration from your team and management? In 17 laws of leadership, you’ll get the battle tested lessons of leadership from decades of creating, building, and leading, high performing teams.
Monthly Virtual Advisor Trainings
Say goodbye to one size fits all advisor training. Members of our OnDemand platform can send all of their advisors to our Monthly Virtual Advisor Training meetings, where we work hands on with your team to review performance and overcome their obstacles.
Learn Financials in Under an Hour
Trying to increase profitability within your service department without ever seeing a financial statement, is like finding a needle in a haystack with a blindfold! This bonus gives you the blueprint to understanding the confusing financial statement in under 1 hour.
Business Office
Training
The business office is the spirit and soul of the dealership. In this bonus training, Chris walks the business office through how profitability in a service department is created, best hiring practices to set the department up for success, and the secrets he has picked up through decades of fixing service departments!
Technician
Training
This bonus training provides your technicians with a strategic roadmap to take them to success in your department. From proven methods to filling the pipeline, setting up your service advisors for success, and complete inspection overviews, our technician training improves your entire department while boosting retention.
Morning Meeting
Pops
Morning meetings are the secret to improving your employee morale and crafting a culture of constant improvement! But knowing how to throw an exciting meeting is always a challenge. Enter our Morning Meeting Pops! Short, comedic, and valuable videos you can throw on every morning to get your employees talking!
Top Dog
Underground
It’s a dog-eat-dog world! In Top Dog Underground, you’ll go head to head against hundreds of other service managers and service advisors in the industry for your chance to win hundreds of dollars in monthly cash prizes!
A Massive Total Value!
My personal Guarantee
I 100% guarantee that within your first 30 days, you’ll love our system and all the perks that come with being a member of Service Drive Revolution OnDemand, or I’ll return your investment of $249.95 no questions asked.
Why am I so sure you’ll love it? Because year over year we have a client retention rate of almost 99%. Let me stress that again, 99%! Because of our constantly updating library, underground community, and groundbreaking systems, our clients stay on for years on average!
©2024 Chris Collins Inc
*1-Hour Strategy Session is available for automotive dealerships only and senior leadership must be present (i.e. Fixed Operations Director, VP, Controller, Dealer Principal, Owner, etc.). Due to certain limitations, we are currently unable to extend the 1-hour session to repair shops or other business types. For questions please contact [email protected] or call (800) 230-5165
