They Handed You The Keys To Fixed Ops… But Never Taught You How To Drive The Business.

Give me 30 days inside SDR LIVE Academy and I'll help you know the numbers, fix the broken processes, and become the leader your store can't afford to lose.

Over the next 30 days, you'll begin to:

SDR LIVE Academy delivers the systems, tools, and support to finally run fixed ops like a successful, mission-critical business — at a price anyone can afford.

Dear Friend,

You probably didn't grow up dreaming about running a dealership service department.

Maybe you loved cars and how they worked. (You've probably always been the one who could figure things out.)

Then one day, because you were top-notch, tough, and worked harder than everyone else, you were rewarded with even more responsibility.

The shop. The team. The numbers. The CSI. The gross. The net. The ELR. The open ROs. The customers who are mad. The tech who wants to quit. The advisor who's burned out. The GM who wants answers NOW. The owner who wants more profit.

All of it. All the time. All at once. All just another day at the office.

That is a serious, significant level of pressure. And most people in the store have no idea what it feels like.

They say a little hard work never killed anybody. Trouble is, hard work alone can't save you from a crazy, downward spiral where nothing's working the way you know it can and should.

You've got the best technicians in the business but you're still not making a profit. The GM's on your back, you're working insane hours trying to stay on top of everything, and it's a daily struggle trying to retake control of your department (and your life).

The Pressure's Always ON To Grow The Business

The military has a strict policy. Up or out. You're either exceeding expectations and rising through the ranks… or it's out the door. There's no middle ground.

Being a service manager's no different. You're either kicking ass growing the business, increasing CSI, ELR, net to gross — or you're out on the street looking for what's next.

And if you're like most, there wasn't anyone holding your hand as you learned the ropes. It was dig and scratch and claw whatever information you could find, wherever you could.

Kind of like swimming lessons in the old days. They didn't sign you up for group lessons at the city pool. Nope. Big brother chucked you into the lake with a grin — "Go figure it out!"

But the idea you can "fake it 'till you make it"… not a chance. There's no faking it when you can't read a financial report, or determine how ELR is actually calculated.

At some point, you need to really understand the rules of the game — so you can find the profit leaks hiding inside the latest financial statement, turn operational chaos into reliable, predictable systems, and train your advisors to build trust fast, sell the right work, and stop making customers feel like they're being hustled.

You've done a pretty good job on your own. But to get to that next level — and put an end once and for all to spending every day fighting fires — you need help from people who have already been there, done that, and come out on top.

That's Why I Created SDR LIVE Academy

I'm Chris Collins, and I know what you're going through, and what it's like to face an uphill battle.

I started in the car business washing cars at a Seattle dealership while I was trying to make it as a drummer. I worked hard, got put in charge of that team, and learned to let nothing stop me.

Even after getting passed over 7 times, I finally got that dream job as a service advisor. I kept rising through the ranks to service manager, and eventually all the way to general manager of the #1 BMW dealership in the world.

I've learned the hard way what most service managers eventually learn:

The better you get at fixing problems, the more they hand you. But nobody teaches you how to run the business.

Based on what I've seen over 25 years on the front lines in service departments all over North America — service managers, sales managers, everybody in fixed ops is almost universally the least-trained group in the dealership.

One guy in our coaching group told me he'd been a service manager for 14–15 years and nobody had ever taught him anything that actually moved the needle.

Sure, they may get some training on how to manage the dock and inventory. But they DON'T get anything on how to manage people, how to lead, and how to dream a bigger vision.

Most advisor training out there was created by sales trainers overlaying their stuff and calling it advisor training. But service speaks a different language than sales. Different mindset. Different relationship with the customer.

The war is won or lost at the service counter. It's all about connection and trust and speed. That "pet the dog" interaction with customers — showing real interest in their lives, in how you answer the phone, greet people, and follow up — has to happen on the front lines.

No matter which bucket you're in, SDR LIVE Academy helps you find the next move — the education ladder this industry should have given you years ago.

These aren't actors and they're not our employees. They're service managers and shop owners who joined, did the work, and agreed to sit down and tell you what happened.

I can't promise your store will get the same results. But I can promise this: these kinds of jumps don't happen because someone watched another "motivational" video.

They happen when fixed ops finally gets treated like the backbone of the business — with the serious, practical training on numbers, systems, leadership, and follow-through that it should have had all along.

SDR LIVE Academy is really the only training of its kind in our entire industry. But because the need out there is so great, we made it incredibly affordable.

For $249.95/month (or $2,749.45/year paid up front — one month free) you get the live academy, Q&A, community, session vault, 700+ videos of on-demand training, off-week leadership sessions, and a seat at Boot Camp in Los Angeles.

That's far less than what most stores lose in one bad dispatch, one missed RO, or one customer who never comes back. Less than the daily cost of a donut and a fancy coffee.

It's for people who want to run the department better — who want the most up-to-date, field-tested strategies in the industry. We settle for nothing less, which is why we're constantly recording and releasing new content for your whole department.

There's a painting in our office: "You can't read the label of the jar you're in." You can work like crazy inside your own department and still not see what everyone else sees. Maybe your current label reads:

SDR LIVE helps you change that label. The reason you're here isn't because you want a better service department. You're here because you want to be the person your customers trust, the leader your team respects, and the asset the GM and owner rely on every day.

You're here because you want to stop feeling like you're one bad month away from getting blamed for everything. And because — even if you don't say it out loud — part of you wonders: "Why not me?"

In the last few years, eight service managers in our coaching group have been promoted to general manager. That label doesn't happen by accident. It happens when someone gets the right tools, knowledge, and support — and then executes.

Bottom line: with SDR LIVE Academy you're not buying "training." You're investing in a new way to see your department and the role you were born to play in making it successful. Once you see the money, the leaks, the process, the people, and the score clearly, you cannot unsee it.

You'll stop being the person stuck fixing problems all day, and become the indispensable leader who runs the backbone of the business.

— Chris

PS: Nobody else cares about service like we do. They don't love it like we love it — because we bleed service. So if you're a dealership service manager without this level of training, constantly surrounded by other winners in our industry, SDR LIVE Academy isn't just necessary — it's incredibly affordable. Just $249.95/month, or $2,749.45/year (one month free). Less than the daily cost of a donut and a fancy coffee.