In this week’s episode of Business Outlaws, BigMike and Chris Collins convene to discuss company culture — why it’s so important, and how to establish a strong culture that will inspire both your employees and your audience to strive for greatness. Listen in as the Outlaws and host Jayme Foxx compare strong cultures within religions, cults and other organizations such as the military, to company cultures that often struggle to get their employees to execute basic tasks. Chris and BigMike also discuss the importance of having a rival, examining Apple and Microsoft as an example. Finally, the Outlaws talk about the cultures they’ve cultivated in their own companies, and how they inspire, encourage and support their employees.