Description
Service Advisors in the Automotive industry create, arguably, more gross profit than any other employee in the dealership… and receive the least amount of training.
On top of that, they also have the most influence on customer retention and future new car purchases.
The facts are, according to NADA, regular service customers are 17 times more likely to buy their next vehicle from their servicing dealership. And an increase in customer retention rates of just 5% improves dealership profits by 35%.
Millionaire Service Advisor is a roadmap on how to do just that, focused on the caring and collecting of customers.

- Build trust and credibility.
- Form deeper customer relationships.
- Create instant connections.
- Control the narrative.
- Significantly boost your CSI.
- Eliminate sales declines.
- Dramatically increase customer retention.





mike carroll –
Really enjoy this book. Easy read can be completed in one sitting. Read it again every so often just to keep the concepts fresh. Great content on customer interactions in general not just applicable to the service lane!
Robert Fowler –
Excellent book! Real life story, with action guide and great mindset shift
Roger Pipher –
Simply Awesome!
Dean C. (verified owner) –
I am new to the industry and found this book to be very helpful. There is still so much for me to learn, but I feel like Millionaire Service Advisor gives me a strong foundation from which I can build upon. It’s a quick read too!
Jim (verified owner) –
It’s a great book with good core values. It most be wall received because I have see Advisor coaches use this work in their coaching material verbatim. I’m looking forward to reading his
other book. ( Irreplaceable Service Manager)
Charles D. (verified owner) –
I shadowed, got advice from, and was trained by “the best” around. Seems like I was given enough information to get by, while they kept their tips and tricks to themselves in order to retain their superior performance metrics. A single read through of this book and something just clicks when you follow what it teaches. For me, it helped from Day 1. The success suddenly improved my confidence, and vice versa. Pretty surreal how almost everything I feared about moving into a service advisor position could be addressed in one way or another with this book. I hope everyone gets as much out of it as I did.
avenue18 –
On your place I would arrive differently.
Travis Hess (verified owner) –
Enjoyed reading about some of Chris’ journey and how he developed and implemented great customer service in fixed ops and beyond. I am reading through his system section of the book a third time; it’s very helpful and practical. One take away: this is a people business; it’s not primarily about the cars. (I’m going into my 10th year in auto service)
JAMES ALLEN JR (verified owner) –
THE BOOK IS GOING GREAT AND NOW TRYING TO IMPLEMENT SOME OF THE THINGS FOR MY TEAM
Jason Sileo (verified owner) –
I’ve read this book over twice and it is essential for any service advisor. I will be purchasing one for every advisor I work with.
Johnny J. Mckee –
Your writing is so genuine and heartfelt It’s refreshing to read a blog that is not trying to sell something or promote an agenda
Henry Rodriguez –
Your positivity and enthusiasm are infectious I can’t help but feel uplifted and motivated after reading your posts
Mahjong Wins –
It’s actually a great and helpful piece of information. I’m
glad that you simply shared this helpful info with us.
Please keep us up to date like this. Thanks for sharing.
Vincent Trask (verified owner) –
I been a ford quick lane service advisor since January of 2025. This book is the key to hot a start. Not only is my CSI the best in the dealership averaging 40-50 5 star surveys a month but also being able to sell Main shop ROs. I’ve already sold 3 full transmission replacements averaging over $10,000 in customer pay ROs and many other big repairs. This book is that good. Thank you for writing this book Chris!