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Chris Collins Inc · Signature Coaching Group

You didn't build all this to cross your fingers every month.

Your service drive should be the most predictable profit center in the building. We put expert coaches inside your dealership to find the leaks, install the systems, and build managers who hit the number — without burning out your team or your culture.

Book your discovery call → 30 minutes. We learn your numbers. No pitch.

1,000+ dealerships coached · US & Canada · 25+ years on the drive

For more than 25 years, inside 1,000+ franchise dealerships across the US & Canada — measurable ROI inside 60 days.

Why most training fails

Stage trainers sell inspiration. We install operations.

Most automotive training is a one-day adrenaline shot in a hotel ballroom. Everyone leaves fired up. By Friday, nothing's changed — the binder's on a shelf and the trainer is three cities away. Real change doesn't happen on a stage. It happens on the floor, where the problems actually live.

A stage trainer
One day in a ballroom
The same deck for every store
Leaves town — nothing sticks
A workbook in a binder
“We hope it helped”
An embedded coach
Lives inside your store
A plan built on your P&L
A private coach for every manager
“The Comp” peer-benchmark software
ELR, gross & hours/RO tracked monthly

We don't visit your dealership. We move in.


Real stores · real change

What happens when fixed ops finally has a system.

The number that used to keep you up at night starts moving the other way.

The leaks you could feel but never name get found and sealed — one at a time, then all at once. The drive stops lurching from fire to fire and finds a rhythm. Advisors stop apologizing for the work and start standing behind it. The labor rate rises like a tide that doesn't go back out. The month you used to dread becomes the month you can almost predict.

A store that was bleeding learns to breathe. A good store finds the gear it didn't know it had. And year after year, the line you care about most stops drifting — and starts to compound.

That's the difference between guessing and certainty of mind.

Real dealers, in their words

Don't take our word for it. Hear theirs.

Service Managers, GMs, and Dealer Principals on what actually changed in their stores after coaching.

Be the next story → 30-minute discovery call · no pitch · no pressure
What we build toward

Three outcomes. One promise.

Generic training fixes the surface. We rebuild what's underneath — the systems and behaviors that compound month after month.

Higher Profitability

We find the money leaks, install pricing strategy, and build advisor processes that lift ELR, hours per RO, and gross.

Customer Experience

CSI rises on its own when advisors are trained to collect customers for life — not just close the ticket in front of them.

Intentional Scalability

Hire smarter, dispatch tighter, retain better — so when you grow, the operation bends instead of breaking.


What you get

A complete coaching system — not a webinar login.

A private coach for every manager

A dedicated CCI coach who meets with each manager monthly — strategy, accountability, real problem-solving.

Quarterly two-day coaching

Distraction-free sessions to set goals, share wins, and leave with an action plan.

Service Manager University

Build menus that convert, lift ELR $15–$25, install self-managing inspection systems, and master the P&L.

Service Advisor Academy

Train advisors on the “Circle of Trust” — the most effective advisor methodology we've ever built.

Technician Tree Recruiting

Build a balanced tech mix in the toughest hiring market in thirty years.

Pet the Dog customer service

Costs nothing. Drives CSI, retention, and referrals. Required for everyone who touches a customer.

The Gamification system

Better morale, more sales, lower turnover, higher CSI — a permanent change in how your team thinks.

“The Comp” software

Proprietary peer-benchmark software — see exactly how managers across the country are performing, in real time.

Service Drive Revolution OnDemand

Train your whole team 24/7/365. Hours of curriculum. No long-term contracts.

GM & SM Bootcamp

A semi-private workshop to launch the system on the right foundations.

Top Dog annual event

Tickets for you and your top advisor to the most talked-about event in fixed ops.

Pops morning meetings

Turnkey daily meeting videos that turn game-players into game-changers.

How it works

From a 30-minute call to measurable ROI.

First

Discovery call

Thirty minutes. We learn your numbers, your team, your goals. No pitch.

Then

Strategy session

We build a plan around your P&L, your market, and your bandwidth.

Next

Coach assigned

A dedicated coach embeds with your managers. Bootcamp launches the system.

By day 60

Measurable ROI

ELR, gross, and net start to move. We track and report it monthly.

From dealers in the trenches

The only training that stuck.

“We'd been to every training program in the industry. Nothing changed until they put a coach in the building. Inside ninety days our ELR was up thirty-two dollars and we'd added six figures a month in net.”Service Director · Multi-Rooftop Group
“‘The Comp' alone was worth it. Watching our managers compete with peers across the country lit a fire I could never light from inside the building.”Dealer Principal · Franchise Honda

In case you're wondering

A few honest answers.

Is this just another training program?

No. Stage training is information transfer. Signature Coaching is operational installation — we embed coaches who correct behaviors in real time, install systems your team uses every day, and stay accountable with you for the long haul.

How quickly will I see ROI?

Most dealerships see measurable lift in ELR, gross, and net within 60 days. Multi-six-figure annual swings are typical, not exceptional — the numbers above are representative.

Do I have to commit to a long contract?

OnDemand has no long-term contract and can be cancelled any time. Coaching engagement length is built around your goals — we'll walk through the options on the call.

Will my Service Manager actually do the work?

That's exactly what the private monthly coaching, the quarterly in-person sessions, and “The Comp” are for. Accountability is engineered into the system — to peers across the country, not just internally.

What size dealership is this for?

From single-store franchises to 50+ rooftop groups across the US and Canada. We tailor the depth and pace to your size and complexity.

What happens on the discovery call?

Thirty minutes with a coaching specialist. We ask about your numbers, your bottlenecks, and your goals — then tell you straight whether we're a fit. Worst case, you leave with two or three things you can act on this week.

Ready when you are

Stop guessing. Start compounding.

Thirty minutes. We learn your numbers, you learn whether we're a fit. No pitch, no pressure.

Book your discovery call →
The CCI promise: if we can't see a clear path to meaningful ROI in your fixed ops on the call, you walk away with insights you can use immediately. No pitch. No obligation.
Chris
Chris Collins · Chris Collins Inc.

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