Lisa Copeland received “The Walter P. Chrysler” Award for sales and service excellence, was named one of the Five Most Powerful Women in Austin by the Austin Business Journal, broke the sales record at Fiat for selling 100 brand new Fiat 500s in a month and is the co-author of Crushing Mediocrity.
Today, she teaches you to follow the money.
Lisa’s serendipitous career in the automotive industry started while she was attending fashion school in Dallas, Texas. After crashing her car – and lacking the funds to fix it – Lisa got a job at a local dealership so she could drive a demo. She quickly realized that not only are there very few women working in the automotive world but that they are totally underserved – women don’t buy cars – and she could see why. She became determined to cater to female clients as well as minorities and millennials. Her MO was simple, make the car shopping experience as pleasant and exciting as shopping for shoes. By following the money to see who is spending where and applying her customer-focused philosophy, Lisa has been able to stay relevant in an industry that is quickly becoming dominated by ride sharing and car subscription services.
Tune in to learn more about what drives Lisa and how she thinks we can all navigate through the uncertain future of the auto industry.Also available on:
On this week’s episode, Chris, and head of Salvation at Chris Collins Inc., Sylvia, announce the February comp winners, discuss why artificial intelligence might be every Service Advisors’ biggest competition right now and answer some of your questions!
Chris deals out advice on how to handle major recalls at your dealership, brainstorms with Sylvia about a new app that might take some of the pain out of getting to and from the Service Department for the customer and reveals how you can make friends and influence people as a Service Advisor. Tune in to hear your questions answered, and as always, subscribe now so you can stay up to date with Service Drive Revolution.Also available on:
This week, Chris talks to Brian Benstock, the GM and VP of the #1 Honda and Acura dealership in the world, Paragon in Queens NY, and is known for his customer driven philosophy “The Future is Frictionless,” and for following the digital trends of big name companies like Amazon and Peloton.
Brian grew up on Long Island and around the age of 12 he started playing hockey but his dad couldn’t afford to buy him the right gear. So in order to play, he made his own pads out of foam, plastic and jean fabric. He didn’t make the team but for his next birthday his dad bought him the right gear and he decided that if his dad was going to invest this much in him that he would invest all he had into becoming a great hockey player. And he did, he even played for the minor leagues. Then, at the age of 22 someone told him there was no real future in playing hockey and he needed to get a real job. That’s when he started working for Paragon Honda in Queens “until something better came along,” – he’s been there for 36 years! By working as hard as he could and constantly pushing back the goal post, he worked his way up to where he is today.
Brian believes that if you want to be successful you must be disruptive. He looks to companies like Amazon, Instagram and Uber and applies their business models it to his dealership and service departments. He’s invented software to create a “frictionless” experience for the customer booking car service and some of his customers never even leave their house. He believes that the auto industry is our game to win and if you can adjust with the changing trends and find new opportunities then you can be extremely successful.Also available on:
On this week’s episode, Chris, and head of Salvation at Chris Collins Inc., Sylvia, announce the January comp winners, discuss why people ask Sylvia if Chris is her “sugar daddy,” and answer some of your questions!
Chris gets real and talks about declining numbers in new car sales and how you can prepare yourselves for the coming year by reframing your approach to customer service. He relives nightmare stories from the sales floor and explains how gamification can push your team to reach goals you’ve never imagined.
Tune in to hear your questions answered and learn how you can prepare yourself for the trends Chris is predicting for this year, and as always, subscribe now so you can stay up to date with Service Drive Revolution.Also available on:
In this week’s episode, Chris sits with Mark and Dave Waco. They talk drag racing and Playboy mansion parties. This father-son duo run one of the leading chemical companies in automotive – MOC Chemicals. Mark bought the company back in 1975 and put his son, Dave, to work in the 1990s driving trucks for the company in San Francisco. Mark brings an old school charm to the table that seems to be lost on many of today’s young entrepreneurs and Dave has the tech know-how to keep the company ahead of the curve. By always putting their customer first, they have been able to keep the same clients for decades and have expanded to 19 countries outside of the U.S. Mark says the secret to their success is consistently reinventing themselves to stay relevant. Instead of bucking against the changing tide, Mark and Dave adapt to stay afloat.
Tune in to learn more about what makes the Wacos tick and what they think the future holds for the auto industry.
Subscribe now to get future episodes, download past episodes and see what we’re up to at ChrisCollinsInc.com.Also available on:
“The mistake people make is they try to be a superhero, but they don’t realize that even Superman had kryptonite,” Chris “Bulldog” Collins says. “No one will believe you without imperfections. If you’re just putting the best part of you out there, then you’re not believable. You’re not believable if you’re too good to be true.”
In the third installment of the Business Outlaws series on building your brand, the Outlaws lay out a detailed roadmap on how to effectively tell your story and build that into your brand. Your brand needs a story that builds trust and authority with consumers if you want to get to the top of the market. BigMike reveals how he uses these strategies to see into the minds of his consumers.
Listen to Ep. 54 for proven storytelling strategies, and start creating a brand that will engage your audience on a subconscious level. When you’re done listening, head over to BusinessOutlaws.com to find out where and when the last installment in this series will drop. While you’re there, make sure you check out all the behind-the-scenes content.Also available on:
“It sucks to be mediocre,” BigMike says. “Do you know why? No one pays attention to you. Because you’re invisible.”
The only way to make yourself known is to take a stand. Ask yourself, “what do I believe in?” Then, fight for it.
In the second installment of the Business Outlaws series on building your brand, the Outlaws teach you how to set yourself apart from other brands by stepping out of the shadows and moving toward your fears.
Whether it’s a fear of failure, success or the spotlight, fear is one of the most powerful emotions that can hold you back. But once you begin to confront your fears head-on, you’ll learn what real courage and strength is. And you can use that courage to carry your brand across the finish line.
Tune in to Ep. 53 to discover how confronting your fears not only helps build your brand but helps you compete with opposing brands. Make sure you listen until the end to hear BigMike and Chris “Bulldog” Collins ideate branding strategies with the audience. When you’re done listening, check out BusinessOutlaws.com for behind-the-scenes content and more full episodes from the Outlaws.Also available on:
A lot of people think they can build a brand, but most of them will screw it up — they’ll start a social media account and give up when it goes nowhere. But for those who stick with it, branding can be extremely powerful. President Trump is an example of how much can be accomplished by using effective branding to divide your audience and win.
On Episode 52 of Business Outlaws, you’ll learn how to control your emotions, identify manipulation, and build your own brand for maximum profit and sustainability.
And this isn’t about politics. “If you can’t step back from it and understand what’s happening, you’re not above the veil,” Chris “Bulldog” Collins says. Look beyond the surface and observe how people like Trump leverage their brand to influence people’s emotions. Then you’ll be able to see how others manipulate you and how you can use those same tools to achieve positive goals.
Before you start building your brand, there’s a simple skill you need to know — and you might be surprised at how many people don’t have this skill. So what are you waiting for? Tune in to find out! When you’re done listening, swing by BusinessOutlaws.com to check out behind-the-scenes footage and other exclusive content from the Outlaws.Also available on: