Go deeper into the human psyche to explore the mechanisms we can all use for evil — and for good.
There’s more to say about the veil of consciousness than we can fit into one episode of Business Outlaws, so here’s Part 2 of BigMike and Chris “Bulldog” Collins’ discussion with world-renowned author and screenwriter James Bonnet. On Part 1, the trio covered such topics as ascending through the veil of consciousness and how the hero’s journey is a blueprint that will help you understand every experience you face.
“Most people don’t realize, we all have a dark side,” says BigMike. “You should tap into your dark side and understand it,” he continues, explaining that your brain contains the same mechanisms that drove Hitler to commit some of the worst atrocities of the 20th century. Though most of us never act on it, we all have the capacity for evil. However, most of us don’t ever realize that capacity because we aren’t above the veil. Once you’re above the veil, intent is what separates good people from bad people. How do you intend to leave your mark on the world?
Before you can answer that question, you have to get yourself above the veil. And it takes work. Hard work. Bonnet can explain the steps you need to take, but only you can do this kind of work for yourself. Learn how to do this by listening to Part 2 of our Business Outlaws interview with James Bonnet.
After you’re finished, visit BusinessOutlaws.com to see exclusive content from the studio like behind-the-scenes footage from this episode. For even more exclusive, behind-the-scenes content, follow @BusinessOutlaws.Also available on:
Everybody who’s ever seen a movie is familiar with the Hero’s Journey. But you don’t actually have to watch any movies to see the Hero’s Journey in action…because it’s literally programmed into your DNA.
In this episode of Business Outlaws, special guest James Bonnet joins BigMike and Chris “Bulldog” Collins to talk about the most fundamental part of self-transformation: understanding the archetype of the Hero’s Journey and rising above the veil between your lower self and your higher self. Only once you’ve ascended to this higher plane can you see yourself — and all the tricks assholes use to try to manipulate you — objectively. Every human mind is wired to respond to it, but only a small percentage of us actually understand and use it. Here’s your opportunity to join that small percentage.
“The Hero’s Journey is the single most powerful blueprint that I could have possibly learned in life,” BigMike says as he discusses how his experience at one of Bonnet’s seminars expanded his personal toolbox and made him better equipped to face challenges in business and in his personal life. “Now, after you face your darkest hour, you bring fire back to the village,” he explains. Don’t miss this deeply philosophical episode that will permanently alter how you deal with the challenges you face.
When the episode’s over, head to BusinessOutlaws.com to see the second part early as well as behind-the-scenes footage and other exclusive content from the studio. And don’t forget to follow @BusinessOutlaws so you can be part of every one of the outlaws’ profit-boosting discussions.Also available on:
How do you make money without selling out? That’s what Damon Dash — music producer, entrepreneur, co-founder of Roc-A-Fella Records, and contributor to memoir Culture Vultures — came to the studio to discuss with BigMike, Chris “Bulldog” Collins and host Jayme Foxx on this episode of Business Outlaws.
“I gave the culture a voice, I still fight for it, and I made ’em rich!” Dash says as he vents his frustrations with the music industry, millennial mindsets, what people imagine goes into building a successful business versus what really goes into it, and the “money guys” who prey on artists to profit off their talent. “A money guy buys shit,” he continues, “a good, cool motherfucker builds it.”
The conversation becomes heated when Damon accuses BigMike of working with the money guys and being a traitor to his industry. “It’s about me. I personally want to see how far I can climb that fucking ladder,” BigMike shoots back. When Damon asks BigMike to explain how he gauges his success, the conversation turns to figuring out what really matters, your role in relation to what you create, and ultimately, why you chose the path you’re on.
After you’ve finished listening, head on over to BusinessOutlaws.com for exclusive content and behind-the-scenes footage of BigMike, Chris, Jayme and Damon. And for even more Business Outlaws content, follow @BusinessOutlaws.Also available on:
There’s marketing, and then there’s sales. They’re not the same thing, but one without the other is sure to lead to failure for your company. On this episode of Business Outlaws, David Garfinkel, renowned author and copywriting coach who personally mentored BigMike, breaks down what effective direct response marketing is and how it works.
You can’t just expect people to see your product and buy it. You need to show them why they need it, which is why you need to use direct response marketing. And to use direct response marketing effectively, you have to dig deep into your target audience’s psyche to see your product from their point of view.
Garfinkel shows BigMike and Chris “Bulldog” Collins how this works by using BigMike’s Blends as an example. He introduces a generic-sounding, ineffective ad that touts the pre-roll as “bigger than big, Mikey-er than Mike, blendier than blend,” and then immediately contrasts it with an ad that hooks the target audience of BigMike’s Blends by weeding out anybody else who might read the copy. If you’re marketing your product to everybody, you’re doing it wrong. Marketing directly to your niche audience is how you make sales.
So, how do you get into your audience’s head to figure out how to market to them? As Collins points out, “What people tell you and what they do can be the world apart.” Tune in to find out how to get your buyers’ uncensored, unscripted perspectives.
When you’re finished listening, visit BusinessOutlaws.com for exclusive content and behind-the-scenes footage from the studio. And don’t forget to follow @BusinessOutlaws for more profit-boosting exclusive content.Also available on:
How much money is enough to satisfy you? If you had to choose a dollar amount that would make you say “I’ve got what I need, I can retire happy now,” what would that dollar amount be?
That’s what BigMike asks “Boston” George Jung in this episode of Business Outlaws. It’s not an easy question to answer, and it’s not something most people ever really think about. But when he was facing jail time and the prospect of losing everything he’d built, BigMike asked himself that very question. And in his years as one of the most prolific cocaine smugglers in the world, chronicled in the Johnny Depp film Blow, Jung faced this same dilemma.
“I was a thrill junkie,” guest “Boston” George Jung tells BigMike and Chris “Bulldog” Collins in this episode of Business Outlaws. Jung’s no stranger to immeasurably huge financial success and the dangerous realities that come with pursuing it. You’ve seen Blow and heard Jung’s name, but here’s your only opportunity to listen to him tell his story in his own words. It’s not just flying planes over the border and dropping tons of cocaine and sitting at Pablo Escobar’s table; it’s a story of self-reflection and evolving perspectives on who we are and why we do the things we do. “We’re all here for a reason,” he tells our hosts. Listen now to hear Jung’s reason.
When the episode’s over, head to BusinessOutlaws.com for exclusive content and behind-the-scenes footage from the studio. And don’t forget to follow @BusinessOutlaws to access even more awesome exclusive content.Also available on:
To become the youngest heavyweight boxing champion ever, Mike Tyson had to be more than a badass boxer. He also had to be a boxer audiences wanted to buy tickets to see battle it out in the ring. Do you have a persona that consumers want to buy from?
BigMike and Chris “Bulldog” Collins both identify as introverts, but you wouldn’t know it from their public personas. “People wanna see excitement,” Tyson explains as the trio talk creating alter egos and living up to the personalities we construct for ourselves. “I created who I am,” Tyson continues, “I am Mike Tyson.”
Establishing a persona is just one way of mentally preparing for success. Another is repeatedly playing out your success in your mind, over and over again until it feels natural, much like an athlete does drills in the gym to be faster and stronger. “Most people think there’s an easy button — ‘Mike Tyson, he’s a champ and I’m gonna be that,’” BigMike says. “They have no fucking clue the amount of time, effort, dedication and work that goes into that.”
How badly do you want to be a winner? What sacrifices are you willing to make? After Tyson explains the grueling training regimen he started 12 years old, he drops a wisdom bomb on BigMike and Chris that sums up the different mentality champions have compared to everybody else.
After listening, visit BusinessOutlaws.com to get exclusive content and behind-the-scenes footage from the episode. And don’t forget to follow @BusinessOutlaws to access even more awesome Business Outlaws content.Also available on:
Have you ever found yourself longing to journey down the road less traveled? Entrepreneurs are the pioneers of the business world, but those who dare to seek profit in fringe industries have to navigate a different mind field of challenges the run of the mill business owner wouldn’t face.
In episode 37 of Business Outlaws, BigMike, Chris “Bulldog” Collins and CEO of CANN Media group Darren Roberts reflect on the challenges they’ve faced while blazing new trails in fringe industries.
After 17 years at the helm of the media conglomerate AVN, Darren Roberts found great challenges coping with stressors from his professional life impacting his personal. At one point, his children were shunned at school, because of their father’s choice of profession. BigMike relates, as he himself has worked hard to overcome society’s perception of him in the cannabis business.
At the core of this episode of Business Outlaws, we learn the the knife cuts both ways in cutting edge industries from porn to cannabis and beyond. Once you’ve listened to the episode, check out BusinessOutlaws.com for exclusive content and behind-the-scenes footage from the episode. For more content from the Business Outlaws, follow @BusinessOutlaws on Instagram.Also available on:
Nobody wants to be the bad guy. But sometimes, you’ve gotta play the part in order to be the good guy. In Part 2 of Eric Edmeades’ conversation with BigMike, Chris “Bulldog” Collins and host Jayme Foxx, he talks about emotional needs and how they warp our perspectives and drive our interactions with the people we build success with.
At the beginning, many people start out as one-person operations. You’re the CEO, you’re the accountant, you’re the marketing team, and you’re the one producing whatever it is that’s gonna make you rich. Staying in that solopreneur role is going to keep you at the bottom of the food chain — you have to surround yourself with people who can help you rise to the top.
But here’s the catch: Once you’ve got people helping you, you’re responsible for their work environment and culture. And that doesn’t just mean setting up a nice office — it also means being the type of leader who cultivates healthy, motivated mindsets within their team. Your employees don’t think like you do, but you have to think like them. You must identify and provide what they need from you, to ultimately further your brand’s success. And sometimes, that means playing the bad guy. In this episode, Edmeades explains how you do that.
When you’re finished listening, head on over to BusinessOutlaws.com to see exclusive content and behind-the-scenes footage of BigMike, Chris, Jayme and Eric. Then, follow @BusinessOutlaws on Instagram for even more Business Outlaws content.Also available on:
What are you afraid of? There’s no shame in admitting that you’re afraid of your business failing. You’ll never meet a business owner who isn’t afraid of failure. But while some people let that fear keep them working for the man, others accept that any time there’s a chance for success, there’s a chance for failure. Those are the guys and gals you wanna emulate.
In this episode of Business Outlaws, serial entrepreneur and WildFit founder Eric Edmeades join BigMike, Chris “Bulldog” Collins and host Jayme Foxx to talk about where fear factors into how we think about our businesses and why most of our fears are completely irrational.
“We live in the safest times in the history of times,” Edmeades explains. Even knowing that, it’s difficult to step off the safe path we’ve mentally carved out for ourselves. “Our primal programming is still there, man,” BigMike adds. Changing how you view your fears will change how you lead your company, but that’s not the only relationship you need to change to optimize yourself for success. Tune in to this episode of Business Outlaws to learn more about the other relationship you’re handling wrong — and how to fix it.
When the episode’s over, go to BusinessOutlaws.com to access exclusive content and behind-the-scenes footage of BigMike, Chris, Jayme and Edmeades. For even more Business Outlaws content, follow @BusinessOutlaws on Instagram.Also available on:
Bubbles develop in every industry. And they get bigger and bigger and bigger…until they pop. It happened in the tech industry, it happened in the housing market and it’s gonna happen in the cannabis market. How is your business equipped to ride out a bubble in your industry?
In this episode of Business Outlaws, PRØHBTD CEO and founder Drake Sutton-Shearer joins BigMike and Chris “Bulldog” Collins for a chat about the current issues affecting the cannabis industry and what’s in store for its future. Even if you’re not in the cannabis industry, listen to this episode because understanding how regulatory changes and market bubbles work is critical for any entrepreneur. No matter what field you’re in, understanding these realities and developing strategies for coping with them are what separate bubble survivors from the businesses that die and get forgotten.
As BigMike and Sutton-Shearer talk about the cannabis industry, listen to the examples they cover and think about similar situations in your industry. As BigMike says, “growers should care about strains, but patients care about outcomes.” What are the strains and outcomes in your industry, and are you thinking about it like somebody making your product or somebody consuming it?
When you’re finished listening, go to BusinessOutlaws.com for exclusive content and behind-the-scenes footage of BigMike, Chris “Bulldog” Collins and Drake Sutton-Shearer. For even more Business Outlaws content, follow @BusinessOutlaws on Instagram.Also available on: