SELLING MAINTENANCE IN THE SERVICE DRIVE: SERVICE ADVISOR TRAINING
Go with me on this quick story. In the end it will help you in selling maintenance in the service drive. So, the other night I had an intense dream. And I know what you’re thinking, out in the midwest- Chris moved to California and completely went native. Not so, I’m not a foofy vegetarian […]
DEALERSHIP GAMIFICATION, NADA 2016 LAS VEGAS
After one of the more memorable NADA Conventions comes to an end, let me briefly recap for those unlucky souls who couldn’t attend this year. We held multiple Dealership Gamification workshops focused on engaging employees to increase morale and productivity. “Dealership Gamification is a hack that will enable you to quickly become the leader you […]
TECHNICIAN TRAINING, SHOULD WE TRAIN THE TECHS? NADA 2016
We’re midway through NADA Las Vegas and I’m losing my voice now. I just completed my third Gamification workshop on how to convert in the service drive. NADA is trying out a new interactive workshop style. No stages or rows of chairs to make the experience more interactive and fun! One important key in my technician training […]
WHATS THE COST OF INSTANT INSPECTION? NADA 2016
“What happens in Vegas doesn’t always stay here” – the unofficial slogan of NADA 2016. It’s Day 3 of NADA and I just completed another successful Gamification workshop. By now word has gotten around how awesome the workshop is and unfortunately we had to turn people away because it was PACKED. It was fun seeing full […]
CLOSING SERVICE CUSTOMERS WILL DRIVE RETENTION DOWN
Your advisors could be driving your retention down. If they are using the outdated technique of “closing” in the service drive then they could be driving customers away and hurting future car sales. As I visit dealers around the country I often hear “advisors are salespeople” and it kills me everytime. Selling services in the drive is very […]
DLYNN PROCTOR SPEAKS TO THE CHRIS COLLINS ELITE GROUP
Service Industries all share the same goals, and the good ones share the same principles. At our last “Elite Coaching Group” Meeting we had DLynn Proctor from the Documentary SOMM as a guest speaker. He shared his lessons learned on Performance, Customer Service, Mindset, Increasing Sales and Margins. Here’s a part of the interview for […]
HOW STARBUCKS REINVENTED INSTANT COFFEE
Instant coffee was invented in 1890 in New Zealand by a fellow named David Strang. But I give Starbucks the all the credit. Starbucks VIA Instant Coffee is simply instant coffee. Sure it is really good and I can’t tell whether I am drinking brewed coffee or instant when I take a sip… But that […]
HOW LOCAL BUSINESSES CAN INCREASE SALES AND CUSTOMER RETENTION
Sometimes it can just seem unfair! The amount of money that big retail chains can throw at marketing, running TV ads, full coupon inserts in the newspaper, large-scale mailer campaigns and more, can be overwhelming. So how is a small local business to compete? Well, the truth is that as a local business, you have […]
TWO WAYS TO INCREASE SALES YOU MAY NOT HAVE THOUGHT OF!
Sometimes it seems like there just isn’t enough business available. If you’ve run as much advertising and marketing as you can muster, you feel like your sales team is firing on all cylinders, and you’re treating your customers well and earning repeat business, but you’re still struggling to stay afloat, it can seem hopeless! And […]
PROVEN TECHNIQUES TO INCREASE SALES – NO MATTER WHAT BUSINESS YOU’RE IN!
One of the biggest issues faced by any business, in any industry, whether based on sales, service, or even manufacturing, is the motivation of employees, and the alignment of their goals to the company’s. One of the best ways to achieve that alignment, and thus in a sales-based business, to increase sales dramatically, is to […]
HOW YOUR BUSINESS CAN USE GAMIFICATION TO DRIVE EMPLOYEE AND TEAM PERFORMANCE
It’s human nature. We like having fun! It’s the nature of business. Fun has no place in the workplace. Right? WRONG! The key to the success of a business, above all else, is the engagement of its employees. A sole proprietorship can often succeed and grow against all odds, because the owner – and sole employee – […]
