Our Company: Fixed Ops Coaching & Service Advisor Training
"we Turn Service Drives into Money-Making Machines."
Chris Collins Inc. is an Automotive Fixed Ops coaching and training company that helps dealership groups, franchised new-car dealerships, heavy truck groups, and large independent dealerships improve Service Advisor performance, technician efficiency, leadership accountability, customer retention, CSI, and Service Department profitability.
Led by Chris “Bulldog” Collins and backed by decades of Service Department experience, we do more than deliver another generic training course. Our coaches analyze your financials, people, processes, pricing, workflow, and customer experience to identify where profit and performance are being lost. We then build a customized plan, help your team implement it, and create the accountability required to produce measurable, lasting results. Our philosophy is simple: systems first, people second—because strong systems help average performers exceed expectations, while poor systems cause even talented employees to underachieve.
FIXED OPS TRAINING, COACHING, LEADERSHIP & CULTURE.
Service Advisor Training:
Our expert coaches train your advisors in-person on customer communication, write-ups, inspection presentations, maintenance recommendations, customer follow-up, closing, and retention skills. Learn more…
Automotive Fixed Ops Coaching:
We assess, analyze and create a plan for the entire Service Department—including leadership, workflow, technician productivity, pricing, pay plans, capacity, customer communication, and financial performance. Learn More…
Leadership & Management Development:
We also train Service Managers and Fixed Ops leaders to interpret financial statements, hold teams accountable, implement systems, sustain performance, and build a winning culture.
Systems first, people second.
Chris Collins Inc. begins by evaluating the system in which dealership employees are expected to perform. We examine how customers enter the Service Drive, how work is dispatched, how technicians are utilized, how recommendations are communicated, how employees are compensated, and how managers measure performance.
We then create a dealership-specific plan designed to shift:
- Paradigm: From “tribal knowledge” that’s 100 years old, to gaining results at speed.
- Process: From being “reactive” to problems, to being weaponized for scaling business and service.
- People: We educate, elevate, empower, and unleash your staff’s full potential.
“WHY IMPROVE FIXED OPS WHEN SALES BRINGS IN THE MONEY?”
Dealers think the sales department is the most important aspect of their business, since that’s where the money is. They’re surprised to discover that they are wrong. Yep. Dead wrong. And here’s why. Boosting the revenue of your fixed ops / service drive will exponentially increase the value of your dealership. You’ll be able to borrow against your fixed ops revenue and get additional perks from manufacturers.
Automotive Fixed Ops affects far more than repair revenue. Strong Service Department systems improve customer retention, CSI, technician productivity, effective labor rate, hours per repair order, and future vehicle-purchase opportunities.
When the Service Drive delivers a consistent customer experience and produces dependable profit, it can help cover dealership overhead and make the entire dealership more resilient and valuable.
Chris collins, inc. works with:
Our company and staff can support coaching for everything from large auto groups to singular rooftops.
- Automotive dealership groups
- Franchised new-car dealerships
- Heavy truck dealership groups
- Large independent dealerships with Service Drives
We have worked with almost every type of dealership and have help them succeed.
REVIEWS & UNDENIABLE PROOF OF CONCEPT:
SUCCESS STORY
Brandon K.
Net/Gross went from 2.2% to 21.9% Effective Labor Rate increase of $10 CSI rise from 74.2 to 81
SUCCESS STORY
Antonio R.
Net/Gross went from 30.6% to 63% Effective Labor Rate increase of $7
SUCCESS STORY
Ken D.
Net/Gross went from -0.7% to 13% Effective Labor Rate increase of $12
SUCCESS STORY
Roger P.
Net/Gross went from 12.5% to 20.4% Effective Labor Rate increase of $10 CSI rise from 78 to 85
SUCCESS STORY
Amanda H. Service Story and ELR Growth
Net/Gross went from 18.6% to 44.4% Effective Labor Rate increase of $19 CSI rise from 86 to 88
SUCCESS STORY
Chris M.
Net/Gross went from -3% to 13% Effective Labor Rate increased $27 CSI rose from 4.5 to 4.6
SUCCESS STORY
Brian H.
Net/Gross went from 35.6% to 51% Effective Labor Rate increase of $8
SUCCESS STORY
Casey V.
Net/Gross went from 16% to 31% Effective Labor Rate increase of $10 CSI rise from 67.6 to 76.3
SUCCESS STORY
Dave C.
Net/Gross went from -19% to 36.1% Effective Labor Rate increased $26 CSI rise from 93 to 94
SUCCESS STORY
Damon E.
Net/Gross went from -7% to 31% Effective Labor Rate increase of $18 CSI rise from 63 to 74
SUCCESS STORY
Ben C.
Net/Gross went from -4% to 13% Effective Labor Rate increased $21 CSI rose from 93 to 94
SUCCESS STORY
Gareth R.
Net/Gross went from -4% to 13% Effective Labor Rate increased $21 CSI rose from 93 to 94
SUCCESS STORY
Mike R.
Net/Gross went from 0.02% to 15.6% ELR increased from $82 to $95 CSI rose from 62 to 84
measureable areas of improvement:
We do not promise or guarantee results. We are not a “magic bullet” and our system requires your to be committed to progress. If that’s you, you will be improvements across:
- Service Advisor performance
- Technician productivity and efficiency
- Effective labor rate
- Customer-pay repair order performance
- Service Department profitability
- Customer retention
- CSI
- Leadership accountability
- Recruiting and technician retention
- Workflow and dispatch
- Financial statement understanding
This mix of skill improvements gives your dealership and unfair advantage over the others.
A LIFETIME OF EXPERIENCE IN THE FIXED OPS INDUSTRY:
Chris Collins started in the dealership industry with washing cars at 16 years old. He moved his way up over the years until arriving as the General Manager of the largest BMW dealership in the United States.
With more than two decades of success, authoring six best-selling books, and having thousands of fixed op professionals enrolled in his online courses (Service Drive Revolution Academy), Chris Collins, Inc. now personally coaches hundreds of dealerships to their best results ever.
Chris’ unique philosophy, ability to see the future, and read people, his systems have proven effective time-and-again. Boasting a 96% client retention rate, Chris Collins, Inc. continues to be the industry standard for Fixed Ops training, Service Drive coaching, Service Advisor training, and Service Manager education.
Unlock the Secrets to Maximizing Technician Efficiency & Shop Profits!
Are you struggling with technician turnover, underperforming bays, or leaving money on the table? It’s time to turn those challenges into profits—and it starts with this free resource!
This isn’t just another guide. It’s a roadmap to rethink your shop’s strategy, boost profits, and empower your techs.
