Let me take you on a quick trip back to my band days. For those of you not familiar with “band” thinking, it’s very much like being in a gang. You must stick together, and everything is for the good of the band. So one day we’re practicing and Ian Astbury comes in and asks if there’s a drummer who wants to try out for The Cult. Well, I was the only drummer in the room so it was totally awkward. But because I was completely committed to that, “we must stick together,” band mindset I passed on the opportunity. My mistake.
But, back to mindset and being a prisoner of your own mind… Almost without fail, when we meet with new clients, whether they’re service advisors, service managers, or owners they’re stuck in an old way of thinking, often the result of bad experiences, or feelings not facts. That is no way to run a business, and I don’t want you missing out on your chance at being the drummer for The Cult. You create your own destiny. No, I haven’t just returned from Burning Man. This is real. Your mindset affects everything you do from dealing with problems to how you feel about yourself. So you have to have a mindset that is positive and informed to make smart decisions.
IF I HAD A DIME FOR EVERY TIME I ASKED A CLIENT TO RETHINK THEIR PRICING AND THEY SAID NO WITHOUT DOING ANY RESEARCH ON PRICES IN THE CURRENT ECONOMY I’D BE A BAZILLIONAIRE.
Tip 1. Do your research on current prices and see where you’re off. It’s lazy not to look at data and make assumptions about what people will or won’t spend.
Next, tip 2. Try new things and be open to new ideas. I promise that if you open your mind your brain won’t fall out.
I remember when I was always out in stores I constantly saw new things that were going on. But once I was stuck in my own shop I stopped seeing all those fresh ideas, and started to fall into the trap of creating my own ideas of what would work, or what wouldn’t. You must leave your own territory and see what other people are up to.
Tip 3. Train your employees about financials and profits. How to understand them and make pricing decisions that will help your shop make money.
It’s outdated, but we still think of technicians as grease monkeys, or somehow not skilled laborers. But with today’s technology these guys are mechanics, electricians, and in some cases almost engineers. You can’t do business without them, or their service advisors, so they all MUST learn about their numbers and financial statements too. The fact that service managers are not trained on financials is a joke.
I HAVE TO GO WALK THE DOGS BUT HERE’S YOUR QUICK RECAP ON HOW TO RESET YOUR MINDSET:
Base decisions on facts over feelings.
Do your research and get the correct data.
Get outside your market and see what other business are doing.
Get a coach to help because we see what’s out there.
Get in a coaching group so you can be exposed to lots of different things and people.
Open your mind to new strategies and opportunities.
OK, GET TO WORK ON OPENING THAT MIND BECAUSE I PROMISE, YOUR BRAIN WON’T FALL OUT! I’LL SEE YOU NEXT WEEK WITH MORE TIPS AND TOOLS FOR BUSINESS PERFORMANCE.
Wouldn’t work be amazing if everyone did their job? Seriously, how many times have you asked your employees to do something only to turn around and realize they didn’t do it, or did it half-assed? That makes me extremely unhappy, and I’m pretty sure you feel the same.
Now, don’t get me wrong. There are lots of great employees—the kind who work hard, take pride in their performance, and act like a committed member of your team. And, we appreciate them. But, even those special types struggle if they’re not in the right environment. So whether we’re talking about service advisors, service managers or service technicians, how do you get people to willingly do their best all the time?
The answer is Gamification, and it’s exactly what it sounds like—using game playing to increase employee productivity and drive results. We’ve been doing this in the car industry for years—using games to motivate our teams. In the 400+ dealerships I’ve turned around, Gamification is still the best way I’ve found to drive momentum and results and get better work out of your workers. We are a competitive species. And the proof is the gaming industry. As of today, it’s worth $200 billion.
The point is if you’re not playing games with your employees, then they’ll just be playing games on their phones, instead of working. And, we all know how frustrating that is. So let’s get into the best ways to use Gamification. First, keep in mind the key to Gamification is anything can be a game. Don’t over-complicate this, or get caught up in too many rules. Get a deck of cards, or some dice—certainly keep things simple to get started. At Chris Collins Inc. we play games every day. Some of our favorite in-office games are dollar poker, baseball, bozo buckets, or anything that involves shooting things.
You can gamify your MVP’s— your most valuable products—you can gamify systems, sales, information gathering, call times—you can gamify almost anything, any system, any customer-facing interaction.
If you aren’t already a Gamification pro, you can get the specifics on how to set up games from this week’s Service Drive Revolutionshow. And, you can always get my book, Gamification, if you struggle with coming up with ideas. There are hundreds in there and they have instructions. Our guest host on the show this week, Mario Pernillo, talks about choosing games that have the right vibe for your tribe, and how you should pick a game that you think might work well for your group, and the issues they’re struggling with.
As the leader, boss, or manager it’s your job to get Gamification started, and create that energy. Make it exciting and show the guys you have prizes to give them. If you take the time to implement fun games, with rewards, the results will speak for themselves. Your employees will be more upbeat and more productive. We know – from experience.
It’s late on a Friday night, and your wife is calling for the fourth time asking when you’ll be home. You barely take her calls at this point because you know what she’s going to say, “You’re never around.”
You just lost your best technician, and man, he took a job in ANOTHER industry.
You’ve posted ads looking for new, qualified technicians, but the only guys who came in couldn’t get through HR, or pass a drug test. Your blood pressure is up. You’re pulling your hair out because you’re really worried you’re going to lose your job. The owner of the shop is coming down on you every day, customers are furious with the amount of time it’s taking to get their cars fixed. You’re starting to seriously consider outsourcing some of your shop’s work just to make the angry customer calls stop, despite what a financial loss that will be.
You find yourself in a completely unmanageable situation, and it doesn’t seem to matter what you do. You just can’t win.
Unfortunately, this is a true story. It happened to a friend of mine. And, almost every service manager I’ve met has a version of this. In this particular case my friend was literally at the end of his rope before he called me asking for help.
Fast-forward six months…
It’s Friday evening and the sun is just about to set. You look around and realize everyone is heading out for the day. There’s no one in the waiting room because all the cars have been repaired and returned to their owners, on time or ahead of schedule. Seriously.
A tech walks by and you tense up. He pops his head into your office to say, “We’re all done for the day. Hope you have a nice weekend!” Have a nice weekend… It’s music to your ears. Your wife sends a text that reads: See you soon! <3
Then your boss walks by and waves at you, which is the most enthusiastic he gets. You look around and realize there’s no more work to be done. It’s early enough that you’ll be home in time for dinner AND to show up to your son’s junior high basketball league game. You’ve done it and you sigh with relief.
This is life in a healthy, efficient shop. We can help you get there.
But, let me break it down for you:
It’s simple. There’s a shortage of qualified technicians, and the work is backed up.
That gets more complicated. There are a lot of reasons. Some stem from the fact that young people are not coming into the industry because millennials don’t want to be techs. They have other interests, and cars just aren’t that important to them. Then, there’s the cost associated with entering the occupation—often a $7,000+ investment. Another big problem is how many great techs are leaving the industry due to poor treatment or wages.
What does it mean for me?
If you haven’t felt the loss yet, you will.
We’re headed towards a place where technicians will be outnumbered 2:1 making finding qualified ones even harder.
The good news is we have plenty of ways to help you not only survive, but thrive despite the impending technician drought resistant.
I mean, we’re fixers here at Chris Collins inc. It’s what we do, and we’re going to help you fix this problem just like we fix your other problems. No, we can’t train your dog, or go with you to counseling. But we’ve created some products that will ensure your business is drought free.
This week we’re talking about how to make profit and CSI sexy. Get your mind out of the gutter because it’s not what you think…
One of the things that drives me the craziest is when people are having trouble with their service drive and they tell me they need more traffic, or some fancy gadget to solve their problems with profits or CSI. That is absolutely not the solution and here’s why. What we talk about the most is great execution and how to create momentum, and it seems like people are missing the basics.
Everybody wants their system to be exciting. OK, I get it, but they forget simple things like, answering the phone and greeting customers. People get busy searching for the new software that will save the day, but that won’t fix your business if you don’t have a solid foundation. You must be able to block and tackle first. Finding that next cool thing is meaningless until you do the basics brilliantly. After you’ve mastered the basics, then you can work on expanding and using technology to move yourself forward.
Subtle can be sexy. The basics can be sexy.
When we go into a business we audit the repair orders. Time and again we find that there’s no viable system in place. So while they tell us they need more traffic, what we know to be true is that more traffic will only bring about more of the same problems.
Let’s try something… Can you answer these questions? What happens when the customers drive up to the curb of your service drive? Do they sit there waiting? Does the service advisor come out and greet them at the car? Do customers know where to go? Often we overlook these things and want a magic pill to fix the business when what we really need is a flawless system up front. Here are the fundamentals for a strong front end:
Answer the phones and make appointments.
Have a great attitude.
Greet the customer.
Check their history.
Inspect the car while getting their history.
Offer all this in a way that the customer is comfortable and doesn’t feel pressure.
It’s crucial to excel up front so that it’s a nice experience, and your customers feel like you care about them. If you can help your customers avoid surprises, and not push sales down their throat you will become a customer collector. And, isn’t that the point?
You just create a great process. The trick is believing you can do it, and then practicing it over and over until it becomes second nature. And it will. We need to pursue excellence every day, and there are a lot of things to think about. Even when things are moving along you should always be looking ahead and thinking, what can we fix next?
The mother of retention is repetition. If you want to move the ball in a certain direction, get your CSI up and increase customer pay sales. Then get your team together (the service managers, service advisors and service technicians) and start training them! Figure out what you want it to look like, and what it’s going to take to get there. Then train, train, train, and train some more. A great training program where you do it step by step will work. The key to all of it is the basics, so stop thinking you need more traffic until your averages are really high. Traffic isn’t the hard part, and we can help you get traffic.
To recap, execution is most important and more traffic will only make things much worse if you’re not doing things right. You’ll lose your customer’s trust because they don’t feel cared for, or they’re waiting forever, or they don’t get called back. And, it’s your fault because your advisors are writing 20 customers.
No tablet or robot is going to fix this. So to all the service managers and service advisors: slow it down, get out of your office, and watch the customer experience. Break it down step by step. Fix one step, and then fix the next step, and the results will blow you away.
Business problems are easy, people problems are hard. I didn’t invent that phrase. It’s been said many times by many people, and it holds true for every business. Don’t pretend this doesn’t apply to you and your drive. I’ve said it before and I will say it again:
The most important people in your business and least cared about, are your service technicians.
Your service technicians are the only ones in the company who are qualified to solve your customer’s problems. Without talented, well-motivated technicians your drive simply can’t operate efficiently.
First, let’s agree that success is defined by the end goal. Results are what matters. We are the sum of what we achieve, not what we intend. It doesn’t matter if someone had the best intentions in the world. In business, what matters is how much gets accomplished.
Without exception, service departments that perform well have a leader who’s created a strong system. Without clear rules and accountability, the system breaks down. So you must have a good, easy-to-understand system. Then, you must be able to share that system. Start taking notes now because this is the pot of gold at the end of the rainbow.
This is the stuff that’s actually working on drives all over the country!
Tip #1 – Track Production
This is production! You have to see how much people are producing. You’re living in the dark ages if you’re afraid to put the scores up in your service drive. Hang a dry erase board immediately and start tracking their hours. It doesn’t matter if some guys don’t like that idea. You can’t worry about the low performer, or be afraid of losing him. Equality of result is a lie. It’s equality of opportunity. Everybody has the same opportunity but not everybody is going to get the same results.
If you’re feeding your low-performing technicians so that they somehow get the same hours as the guy who’s working his butt off, you’re not creating a culture of high performers. The culture of performance is vital. Create that culture of performance by writing down the numbers from yesterday and everyone will be kept accountable.
Tip #2 Get to know your technicians
The single best way to make your technicians feel appreciated is to sit down with them once a month and talk about their goals. No, you don’t have to be their therapist, or Oprah, to make a huge difference. Use lunch as an opportunity to get together. Trust me, no one is going to poach your guys if you have a personal relationship with them. Your technicians are people too—they’ve got families and situations to deal with so find out what’s making these guys tick.
If you have a busy schedule and not much time to chitchat here’s a cheat sheet of questions you can ask: How’s work going? How can I help? What’s in your way? How can we get better as a department? Since we know from experience that they feel like the most ignored and picked on group in your shop, it’s your responsibility to change that.
Buy it and read it cover to cover. Look, I know the technicians are there to fix cars, but they also need to enjoy being at work. Gamification is playing for profits. It’s important to have a pattern interrupt with them where they get to have a break and have some fun. Let them throw a baseball or basketball at lunch—whatever gets their energy and mood up. If those don’t sound good to you, the book has at least 50 games in it so there’s plenty to choose from. I promise, if you throw some cash around, and add some work games into the mix, your technicians will get more done and be much happier in the process.
I recently found out that we added a new service—we can marry you. That’s right, our very own coach, Jair Martinez has been ordained in the state of CA! (I’m not sure what that says about California.) So, not only do we have the best coaching groups, advisor training, and service manager University around at Chris Collins Inc., now we can offer wedding services. Imagine the fun.
Every day is a new adventure here at Chris Collins Inc.
On today’s choose your own adventure, we’re dosing you with advanced sales tips so sit back, relax and enjoy the trip.
Let’s start with two strategies that seem like common sense, but actually aren’t as commonly practiced as you’d think—tone and mirroring. G-man found these tips in a little book called, Never Split the Difference: Negotiating As If Your Life Depended On It, by Christopher Voss and Tahl Raz. We discussed these and more on this week’s show. In case you haven’t watched the show yet, we’ll share them with you here.
You make a lot of sales calls in your service drive, right? We always hear about the different tones of voice you can use when you’re on the phone with prospects. There’s the EXCITED VOICE!! The Direct Voice. And the late night DJ voice. That’s right, folks, I’ll be here alllll night. Smooth, relaxing, and there for you in those late night hours.
The tone we choose to use to engage our customers will literally set the tone for the conversation, and get them in the mood to buy from us. There’s varying philosophies on which tone works the best, but for success across the board—we’ve found the late night DJ voice is the most consistently effective. The late night DJ voice is soothing to most everyone, and that’s always going to be the one you use when things get heated. It’s also non-threatening and calms people down, and a calm customer is usually the happier customer.
The second strategy is called mirroring, and you’re probably familiar with the concept. Just like the late night DJ voice, this tip also works just as effectively for service managers and advisors. Mirroring is when a salesperson uses the last three or four words the customer said to them and repeats it back as a question. For example, if the customer says, “I don’t need my brakes checked today.”
You’d say, “Are you sure you don’t need me to check your brakes?”
This forces them to explain to you why they don’t need the service done. And often, in the process of explaining, they realize that they really do need it done! Or sometimes, if you do this repeat back process a couple times, people will break down and agree just to get you to stop asking questions. This is a scenario in which we actually want people to be “yes men.”
The science behind mirroring is that we’re attracted to things that are familiar, while we often feel repelled by things that seem foreign. So don’t repel people. Bring them closer to you with a soft voice and mirroring language. It gives the feeling of comfort and has a higher success rate.
Whether you need wedding services, want to join one of our awesome coaching groups or just enjoy reading my sales tips every week–here at Chris Collins inc. we’re here to serve. So dream big and sell hard!
This week was the show of a thousand thoughts… I think everyone forgot to take their Adderall. Of course, we got an update on Gary’s cholesterol because that’s becoming a hot topic here at Service Drive Revolution. Wherever we go people ask more about Gary’s cholesterol than anything else. But that’s going to prove my point later on about adding a personal component to your marketing. Hold on, we’ll get there…
Gary shared with me that I’m tweeting, which I find very hard to believe because I’ve never used Twitter. So he spent a few minutes reading my recent tweets and we tried to determine who’s actually writing from my account. Another oddity this week was that someone called me and asked me to comment on President Trump. My response to that? I need a year to think about it so ask me again in a year.
This week’s book report of the week is on Ego is the Enemy by Ryan Holiday. Gary was kind enough to explain that he initially thought ego referred to being cocky, but what the author is talking about in this book is far more subtle. In this case ego can stop you from progressing in a subtle way. Gary used his own career track as an example, explaining he had done so well as he ascended from service technician to service advisor to service manager, etc. that it caused him to rewrite history a little. When he looks back on his career it’s easy to remember the highlights and think he was great at each job. But the truth is there were failures every step of the way—it was experience and hard work that made him successful. But the mind (and subtle ego) makes it easy to remember the highlight reel and think he was really good the whole way through, not the actual learning curve that it was.
We also used a story about one of our friends as a perfect example of how the subtle ego can negatively affect one’s perspective. Our friend had been super successful at one dealership in Chicago so when he moved to a different state and got a job in a new dealership, he brought with him such confidence and big expectations that he was completely stopped up when he had issues there. Between office politics, a different culture and other barriers, our friend found himself unable to find success there and ended up quitting! His success at one dealership blinded him and caused him to have an ego and expectations that overlooked the need to try really hard and go back to basics at his new job.
The thesis of the book being you have to remain a student—humble and open to learning new things. The book references Ghenghis Khan and the Mongols and how despite their great success with conquering nations they still remained humble enough to learn and take the best pieces of each culture with them when they left. This way of doing business led them to champion the canon. By taking pieces of each culture they were able to create new technologies that made them even stronger. Gary wrapped up the book segment by trying to back out of his goal of reading 60 books this year. Seriously, Gary, four books a month is too much for you??
Back to the main topic of this show, which is the new era of marketing!
I look around at what other people in this industry are doing and it bores me! It’s all the same! So I put together some new, fun, usable tips on how to do effective marketing in this modern day. First, for the love of God, tell a story. If you look at what’s successful on TV these days it’s shows that have aspirational characters, drama and mystery. People love stories and they always have. Give your email blasts a personality. For example, the two best pulling emails we’ve ever sent were written in the voice of my Bulldog, Tequila. The point is to immediately hijack your audience. Using stories or a character is an easy way to capture the attention of your reader and draw them in.
Another powerful marketing tool is to use sequences. Sending series of emails is another tactic to keep your audience connected to your business and what’s going on. Next on the list and this one is super important, the more personal and real you are with your audience the better it will be received. The reason our Service Drive Revolution audience is so obsessed with Gary’s cholesterol is because it’s real and it’s relatable. This is a concern everyone has and allows people to share their challenges or experiences with high cholesterol. And believe me, people share their experiences whether we want them to or not.
Use cross over techniques! If you’re on several platforms for social media, which you should be, use them all. Put your posts on all of your social media and use video! Many people aren’t immediately comfortable with video, so practice. Video helps you rank better and improves your SEO. Facebook and Google pay attention to video so add it to your social media content wherever possible.
Make it entertaining! This one is kind of common sense but it bears mention. As well as telling stories make sure your copy is fun to read. Humor always works but even if you’re not a comedian, try and get original with your copy, emails and posts so your audience isn’t getting the same regurgitated content they hear over and over.
Tracking and conversions… Also known as fall in love with what gets results. We had a competition in the office where I asked three of our creatives to create an E-book about customer service. We gave them each a budget for Facebook marketing and I told them I’d give $500 in cash to whoever’s E-book converted the best. At first none of the E-books were converting but after we changed the pictures their numbers took off. By tracking what was going on, and making small changes, we were able to salvage their good work and get the conversions they needed by creating a better visual.
You really want to focus on what’s converting and getting results rather than being married to a headline. Here’s a little piece of gold from my personal vault—if you’re not getting clicks or it’s not converting try a variety of small changes. If changing the photo doesn’t work, try changing the colors on the email because a change as simple as that can make a huge difference. Often a color or headline that doesn’t look right to everyone will turn them off. Correct or alter those things and see what happens—what have you got to lose?
If you’re sending out post cards make them stand out. Use colors, or sizes or pictures that will make people notice that your content, mailers, whatever are unique.
The simple truth is when the value of something outweighs the cost people are happy to pay so make sure your content has value. Try using fiverr.com to get even more professional content. They’re great for logos, photoshop help—you name it and they have freelancers who can help. To wrap up, get creative with your marketing and the sky’s the limit!
Momentum matters and we’ve been talking about how to get into the year with the most momentum possible. First, you must be smart about your business and guarantee success from the very start of the year. How do you do that? I’m glad you asked and I’m going to tell you because we literally have the best service advisor training, service manager training, the best beats…and we will break dance fight you.
We’re more than a month into 2017 and the big question is what are your first 100 days of 2017 going to be like?
What prompted me thinking about this was hearing how so many people struggle with the simplest things in taking action. Often people get handicapped by the easiest pieces and I’m always hearing, “I can’t do this, I can’t do that…”
Yes you can! You can do anything! This is America for heaven’s sake!
To provide a parallel, we did research and in the first 100 days of the presidency the list of things that needs to get done includes hiring literally thousands of people, meeting with world leaders, planning initiatives, an inaugural ball, and that’s just the beginning. Like Trump or not—has he done more than you in his first days in office?
Think about everything the president has to do and then ask yourself why you’re struggling with simple stuff like changing prices?
What I’m saying is, get proactive! This is your opportunity to do an inventory on how much you’ve done to improve your business, get better and better yourself in the first part of 2017. You have to do it while the momentum is there. You have to set a pace right away and get everyone used to how this is going to work. Let your people know, “Hey, we’re going to tee it up and knock it down, and we’re going to do that over and over and over! If that’s not your pace then maybe this isn’t the right environment for you.”
Try changing your prices. Maybe you can get some downhill that you’ll be able to ride for part of the year. I talk to people every day who tell me things like, “Maybe we’ll handle that in June.” This literally blows my mind. I’m like, really? You want to wait six months? You’re going to lose the first half of the year! You have to take advantage of that time and start doing better now.
If you’re a service manager make a plan and tell your service advisors and technicians: this is going to happen on this day, and this is going to happen on this day. You need to prepare them and tell them what’s coming. You can’t spring it on them in June, because if you don’t plan and set benchmarks, then you don’t have anything holding them accountable for the results. And there’s no chance of using something fun like gamification to help catch momentum at that point. In ANY business you have so much stuff going on that things slip through the cracks if you don’t make a plan.
The point is, you have 60 days left to recover momentum and we’ll help you if you need help. That’s what we’re here for—to talk you through it, or tease you mercilessly until you do it.
PS: Get yourself a cup of coffee because here’s a big tip…
To help you get motivated we created a $50,000 Service Manager Tournament.
Try and win our $50,000 Tournament. Trust me, you’ll look back and regret you didn’t do this sooner because with the $50,000 challenge you win even if you don’t win. Simply by entering and doing what we tell you to do you can crank your labor sales up ten to fifteen thousand dollars a month. That means by the time we crown the winner at our 2017 Top Dog event you might have already made $100,000 by then!
And you’re not competing against anyone but yourself, the winner is the dealership or service center with the most improvementover last year’s numbers. So, head over to the Tournament page to sign up and win.
I know what you’re doing isn’t easy, but it’s not super complicated either. You can change pricing, hire techs, do whatever it takes! And if you need help with certain tools we can help you, but let’s go, lets get fired up!
For the last two weeks, we’ve been talking about The Carlisle Technician Study, which is a fascinating study that outlines the barriers between service technicians and service advisors, looking at the reasons why customers switch between dealerships and independents.
If you happened to miss the first part, go back and watch it first, because Jair told a fascinating story about seat belts that you can’t miss.
We talked about shocking stats we learned from The Carlisle Technician Study like
43% of repair orders require additional clarification from the service advisor, costing each tech 30 min per day of follow up time.
33% of customers are provided an unrealistic amount of time for the service.
Service advisors reported that customers get a realistic timetable for how long the service on their car will take 83% of the time
According to the study, the number one reason that would make someone switch from their dealer or repair shop is because their car wasn’t ready on time.
Seriously, can you afford to miss information like that? I gotta say, it really, really matters what service managers tell their customers. The consequences can be disastrous if the information they share is incorrect.
Okay, moving on…
In this weeks show, part two of our discussion about The Carlisle Technician Study, we talked more about the two biggest issues we’re facing with the technicians:
The lack of communication between the service advisors and the service technicians
The growth of Quick Lube, which has resulted in the least qualified technicians getting the most work while the skilled technicians get less.
This epidemic of breakdown in communication between service advisors and their service technicians is causing a bleed of time, money and the loss of customers. The service technicians feel frustrated and disconnected. This breakdown and loss of clientele to less-skilled technicians causes them to leave the business, further intensifying the problem.
So what’s the answer? If you want your auto repair shop to thrive and prosper, then the following things need to happen:
Create GOOD communication between your technicians and your service advisors
Arrange training for your technicians
Create a growth or career plan for your service technicians, giving them something to strive for
In order to fix some of these problems, I suggested getting the service managers and service advisors together, making them walk over hot coals, starving them indefinitely or only giving them water for a couple days. But Gary didn’t think that was the best idea for morale…
Since Gary had a more doable approach, we’ll go through his tips to keep service technicians happy, feeling included and protected from leaving the industry:
-It appears everyone could benefit from increased communication, and it’s up to each shop to figure out how to get their guys to operate like a functional, effective team. I always lean towards gamification, as I’ve found that to be the most effective tool to date.
-It’s critical to focus on the guys you have in the shop; that means you have to protect them. One way to do that is to slow down! Most shops don’t want to slow down their technicians because time is money, but if time and money are being wasted, then slowing down to improve communication and clarify repair orders becomes vital.
-In order to retain your good service technicians, you need to provide a realistic career path for them. They need to get the kind of training that will help them be successful, and then reward them when they are doing well.
-TRUST. Whether you use gamification or trust building techniques, make sure your guys trust each other! The service technicians need to trust that the advisors are setting them up for success. The service advisors need to trust their technicians that if they give them clear instructions, the technician is going to work both hard and fast to complete the order on time.
Basically, the system has broken down. In order to rebuild, it requires everyone getting real clear on what each job requires. Then, how to work with the next guy in line to make sure he gets what he needs, so we can return the customer’s car on time and repaired correctly on the first go.
We know that if these things don’t happen, you’re going to lose the customer. It’s imperative to get the job done right and on time!
Sooner or later you’re going to find yourself in front of a seemingly unsurmountable mountain and have to find a way to move it. Whether you’re a service manager or a barbershop owner, obstacles are guaranteed to continue to present themselves. Of course, you’re not going to be able to tackle this feat alone. You’re unquestionably going to need the help of your employees. And to fully accomplish that, your business will need to be gamified.
Unfortunately, on average, a majority of employees are dissatisfied with their jobs. This is particularly impactful when your employees are directly interacting with customers. Picture for a second that magical, wonderful place that is the DMV. Picture the lovely, friendly staff. Having trouble? It’s widely accepted truth that most DMV employees are cold, bored, and disinterested. And as a customer, you instinctively mirror this behavior back. It’s a psychological certainty; energy is contagious.
THE CIRCLE OF ENERGY
What this means is that when your team is having fun, and is driven and challenged, your customers will feel it. The circle of energy in your business goes like this: when your employees feel good, your customers feel good. And when your customers feel good, they buy more. Thus growing your income, making you feel good. And then you pass that energy back to the employees. So how do you create a joyful, challenging environment for employees?
You must create and promote a new business culture. You can achieve this with a little system I like to call Gamification. Gamification is using game thinking or strategy in non-game, real world settings to problem solve or increase user contributions. When your business is gamified, you’ll be building teams to foster enthusiastic, driven employees which are essential to a sustainable, healthy business.
GAMIFICATION IS ALL AROUND YOU
Gamification is a hack that will enable you to become the leader to move the inevitable mountains your business will face. It has a proven track record of success because it is founded on common sense. It’s the product of the fundamental human desire for happiness and challenges in life. I see gamified businesses all around me. And once you start playing games with your teams, you will too. You’ll see that energy is higher in business that play games, the employees are more attentive and connected than normal. When you notice these gamified businesses, don’t be afraid to seek out the manager and share ideas. Remember knowledge is power; never stop learning.
I have yet to find a limit to the application of Gamification. A 2012 review of twenty-four scholarly articles concluded that Gamification increases attitude, motivation, and enjoyments in employees across the board. Whether it was kids studying for a spelling bee or adults learning a new computer task that was gamified. It does this by bringing your employees closer together and helping spread new ideas. Mixing competition and the social aspects of playing games is a profitable combination. It’s what strives people to do better while making them feel great simultaneously.
THE SECRET TO GAMIFICATION’S SUCCESS
The key aspect of Gamification is powered by one single factor. Since the dawn of civilization (cue 2001: A Space Odyssey), individuals within teams have been pushed to the highest levels of success by one fundamental, innate human element: desire. From the desire to acquire another city (Greek Mythology Agamemnon’s siege of Troy) to the desire for another breath (Greece’s famous Gladiators). Desire is what moves people. So why not give the people what they desire?