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SERVICE MANAGER LIBERATION
So this is a transcript of a webinar we did, and the main topic was effective labor rate. We’re going to give you some strategies
JUST BE A LITTLE BIT BETTER
Did you know the best thing about working as a service advisor for an automotive industry is the competition? It isn’t stiff. As Og Mandino mentioned, “Exerting
FIXED OPS CASE STUDY (DIRECT MAIL VS. EMAIL)
Chris Collins conducted a case study on the question of which among the two methods of sending mails is more effective when it comes to generating profit
BECOME A CHIEF NETWORKING OFFICER
All service drives must have a Chief Networking Officer, or CNO; a position most likely filled by the manager. The CNO is the person who
DIFFERENT CUSTOMER PERSONALITIES AND HOW TO DEAL WITH THEM
There are several ways you can regard your customers and their individuality taking into consideration their different preferences and their personal outlook to life in
SALES DRIVEN OR PURPOSE DRIVEN – WHAT KIND BUSINESSMAN ARE YOU?
n the automotive industry, the challenges and marketing hurdles are mainly concentrated in identifying whether the operation should focus in making exemplary sales or in
HOW TO GENERATE MORE TESTIMONIALS
A testimonials databank coming from your satisfied clients could be a very important asset to your business. But getting those important interviews is not that simple.
MAKE YOUR IRRESISTIBLE OFFER
How can you create an offer nobody can resist? You must have received sales pitches from various companies attempting to sell you their products, and
SERVICE ADVISORS: SMARTER THAN YOUR AVERAGE BEAR
I was flipping through some TV channels the other day and stayed on one stupid comedy movie that was mildly amusing me for a few
THE ULTIMATE COMPETETIVE ADVANTAGE: TRUST AND RESPECT
Would you want to work with an employer who isn’t a man of his word? Imagine if at payday, he says, “I know I promised
TWEAKING YOUR SALES STRATEGY
If you want the level of your customers’ sales motivation increased, all you need to do is to stay focused on your objective. When things
THE ART OF ACTIVE LISTENING WHILE YOU’RE AT WORK
As the old Chinese saying reminds us; “A good listener is as powerful as a good speaker,” one cannot speak of something when he doesn’t
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