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HOW TO SPOT AN EXCELLENT SERVICE ADVISOR
Choosing the right service advisor is a concern for all automotive consumers, especially people who are not that into car parts and automotives. For those

WHY YOU ARE UNHAPPY WITH YOUR CP SALES?
Video Transcription: Why are you Unhappy with your CP Sales? Hi, Chris Collins here and Mario. Today we are going to talk about why you

TIPS AND TECHNIQUES ON HOW TO GROW CUSTOMER DATABASE
A large customer database is considered the foundation of every successful business. Many up and coming businesses resort to purchasing market lists to kick-start their

The Importance of Building Real Customer Relationships
There are two main reasons for why customers switch sides: the product/service or the customer service experience. Other reasons for why they’d choose another business

6 EFFECTIVE WAYS TO CONNECT WITH CUSTOMERS IN A DEEPER LEVEL
The success of an automotive dealership, or any businesses, depends on how many customers they cater to. And building a database of many customers depends

TOP REASONS WHY CUSTOMERS LEAVE YOUR COMPANY
Auto dealers strongly believe that high retention and attraction of customers can translate to high profit. Satisfied customers ensure that the business will thrive better

HOW TO RETAIN CUSTOMERS LIKE WHAT BIG BRANDS DO
In 2012, big brands of different American industries saw a significant growth by using content marketing strategies. Most of the big brands accepted the power

SERVICE ADVISORS AND CUSTOMER RETENTION
The Answer to Customer Retention Hi everybody, Chris Collins here, and Mario. This video we want to talk about the answer to customer retention. And

TALK ABOUT ANYTHING BUT THE CAR AND CONNECT YOUR CUSTOMER
Sales people would only be too eager to talk about the product they are selling. That is much the same to automotive service advisors

TALK ABOUT WHAT IS IMPORTANT IN CONNECTING WITH CUSTOMERS
Service advisors would naturally assume that the car is the most important thing to the customer. Given their point of view, it is. But

CREATE A DIFFERENCE TO CONNECT WITH YOUR CUSTOMERS
People develop a certain set of expectations based on familiarity. We often plan our days in anticipation of the things we expect to happen. Good

MAKE THEM COMFORTABLE BEFORE OFFERING ANYTHING TO CONNECT WITH YOUR CUSTOMER
There are many things that capture the attention of your customers. Different things can get them interested in doing business with you, and a lot
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