With tight margins across the industry, it’s crucial you uncover every profit opportunity within your parts and service departments. But there are hidden goldmines that many managers overlook.
In this episode, I’ll reveal some of the biggest missed chances to boost revenue. Implement even a few of these effectively and watch your bottom line grow.
It surprises me how many dealerships don’t prioritize audio upgrades. Yet most customers upgrade their systems eventually – upgraded speakers, amps, subs, and more. Don’t lose this business to independents. Offer premium audio components from brands like JL Audio, Kicker, Pioneer. Customize packages to vehicle make and model.
Today’s owners want to customize their ride. Offer quality wheel powder-coating in popular finishes. Install eye-catching vinyl wraps in unique colors and designs. Outfit rides with custom lighting – underbody LED kits, illuminated emblems, ambient interior lighting. Make exterior personalization a profit center.
Tinting is a quick and profitable service that dealerships often miss. Educate on UV protection, ease of installation, and make it easy to add on during purchase. Paint protection film is a bit more involved but also effective at securing additional profit during the sales process.
Capitalize on the wildly popular hobby of off-roading. Lift and leveling kits improve clearance for overlanding adventures. But you can also pitch the rugged customized look to everyday drivers. Independent shops have taken over this business – bring it back to your parts counter through quality installations at competitive pricing.
Help customers get the most enjoyment from their passions. Add racks for bikes, skis, kayaks, and cargo carriers for outdoor enthusiasts. Install bed racks, tonneau covers, and racks for contractors and workers. Equip overlanders with camping power accessories and auxiliary off-road lights. When you make hobbies better, loyal customers follow.
As you can see, the potential for profit growth exists all around you. Don’t leave money on the table. Start looking at your operation through a wider lens. With creative thinking and strategic offerings, your Fixed Ops revenue will reach new heights.
And if you need guidance taking your department from good to great, grab a copy of my book Millionaire Service Manager. It provides the blueprint to maximize Service Advisor productivity, streamline operations, and consistently excite customers. Invest in your team and unlock the full potential of your dealership.
Operating your business for more than ten years will definitely require Fixed Operations Consultant (also Fixed Ops Consultant), who will help improve the process and
Automotive consultants are employed by dealerships and other car companies to help in developing their businesses and, in turn, increase profits. They also might work
“I FIND TELEVISION TO BE VERY EDUCATING. EVERY TIME SOMEBODY TURNS ON THE SET, I GO IN THE OTHER ROOM AND READ A BOOK.” -GROUCHO MARX
Service Managers Twenty (20) Group is a regular mastermind meeting held every other month intended for Auto Dealership Service Managers where experiences in different automotive
Operating your business for more than ten years will definitely require Fixed Operations Consultant (also Fixed Ops Consultant), who will help improve the process and
Automotive consultants are employed by dealerships and other car companies to help in developing their businesses and, in turn, increase profits. They also might work
“I FIND TELEVISION TO BE VERY EDUCATING. EVERY TIME SOMEBODY TURNS ON THE SET, I GO IN THE OTHER ROOM AND READ A BOOK.” -GROUCHO MARX
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