A successful business depends on good marketing, and not just in the automotive industry. Whether you’re old or new to running a dealership, automotive marketing should be a priority. Getting expert consultation can be a huge leap forward for your financial goals as well as your reputation in the industry as a whole.

Chris Collins Inc. also happens to be one of the leading service manager advisors in the industry, specializing in automotive marketing consultation as well. Some of the training and coaching services that we offer includes auto dealership financials, time management, dealer strategies and techniques, and of course, marketing. How satisfied are you with your marketing schemes? Are they viable in every aspect of your business operations? Let’s look at how far an automotive marketing consultant can take you on your journey to a successful dealership…

Benefits of Hiring an Automotive Marketing Consultant

• They provide expert recommendations for marketing strategies.
• You’ll learn the best and most effective practices for selling your automotive services and products.
• The knowledge they pass on is long term.
• Your profitability will increase dramatically in a reasonable amount of time. We at Chris Collins Inc. are proud to say that we can help you do it in 90 days!
• You’ll acquire marketing techniques to boost sales and customer traffic.
• They’ll benchmark the progress of your business, brand equity, and reputation.
• They’ll help highlight goals and missions for your company in terms of customer relations and retention.
• They conduct market analysis and research.
• Most of all, you’ll save a lot of time, money, and effort!

In every business, defining and understanding your marketing goals is a significant factor in the effectiveness of your marketing. That being said, do not ignore the ethics and social responsibility that comes with business management. An automotive marketing consultant can help you with the critical parts of running an automotive company while also focusing on quality control.

Although the whole world’s experiencing an economic downturn right now, the emergence of online marketing strategies can still help businesses continue to turn profits. I have absolutely no doubt that we have some of the best coaches and consultants in the auto industry, but for now, let’s talk about how useful marketing is for your business…

Internet Marketing

More and more online businesses are popping up nowadays. Automotive marketing consultants know that you absolutely can’t afford to underestimate internet marketing, or how many people would prefer to buy products from home with just a few clicks. That’s how we can ride on the technology train that’s going fast and not stopping any time soon. Here are some of the effects of internet marketing:

• You can cut some of your advertising budget because online promotions and advertisements can be more cost-effective.
• There’s a wider market online and, therefore, more potential clients.
• Presenting your automotive products and services is way easier.
• With online tools, your marketing schemes and plans will be more organized you can easily share with other people.
• Your market is not limited to one or two communities because anyone can visit your site.

Advertising plays a huge role in any successful business along with effective action plans. Technology is becoming smarter and smarter, but that also means you need to get smarter with it by using it to its full potential. One of those ways is through website optimization. It can be done by expert web designers, but there are also consultants who are trained to do it. Speaking of which, we have that as a package deal. Just saying…

Every entrepreneur needs to build a proper marketing strategy that also has contingencies in case a plan fails and you need to move onto a different path. Automotive marketing consultants can help you with this by monitoring your business performance closely, helping you learn from mistakes, and ultimately transforming failures into successful business opportunities. The automotive industry is one of the most competitive businesses in the world. Therefore, an effective marketing response is crucial.

We have some of the most sought-after service manager coaching services in the industry because of our line of professional consultants. We can help you improve revenue, gain the trust of your customers, and equip your company with the most effective marketing plans for your long-term success. Don’t waste your time and money by going in blind! Closing a car deal is never easy to do but, with the help of an experienced automotive marketing consultant, success is never too far off.